Date: April 11, 2013 Time: 1:00pm ET / 10:00am PT Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine. Jason Miller from Marketo will show you why inbound alone isContinueContinue reading “How to Optimize Your SOcial Channels for Lead Generation”
Tag Archives: Marketo
50 Tried and True Social Insights From Real Marketers
There’s a ton of content on how to do social marketing – but this FREE eBook is different than any I’ve seen before. Marketo travelled to 15 cities and talked to over 2000 marketers about their social marketing efforts – from implementation to execution to measurement. They gathered all their insights – from what reallyContinueContinue reading “50 Tried and True Social Insights From Real Marketers”
Marketing Metrics & Analytics Guide
Want to learn more about marketing metrics and what they are? The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI. This informative eBook by Marketo will show you: Accountability, ROI and Framework: Learn why today’s marketers need toContinueContinue reading “Marketing Metrics & Analytics Guide”
Webinar Series: Everything You Need to Know About Marketing Automation!
Part 1: Everything You’ve Always Wanted to Know About Marketing Automation Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo Part 2: Buying and Becoming Successful with Marketing Automation Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: JonContinueContinue reading “Webinar Series: Everything You Need to Know About Marketing Automation!”
The Definitive Guide to Marketing Automation
All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal. You’ll learn: How marketing automation differs from CRMContinueContinue reading “The Definitive Guide to Marketing Automation”
Win a Trip to Marketo Summit 2013
There’s only one way to learn best-in-class sales and marketing techniques, explore leading technology and system integration partners, and network with industry thought leaders and Marketo experts – that’s free of charge and in VIP style! Enter our Win a Trip to Marketo Summit 2013 to claim: One Full Summit Pass (or equivalent value ifContinueContinue reading “Win a Trip to Marketo Summit 2013”
Content Marketing vs. Traditional Advertising
Content Marketing vs traditional advertising? The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today: What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy. How are companies using it? Social media (79%), articleContinueContinue reading “Content Marketing vs. Traditional Advertising”
Killer Content Marketing
Drive Conversions With Killer Content Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort. This cheat sheet includes: The six rules for content marketingContinueContinue reading “Killer Content Marketing”
Everything You Need to Know For Excellent Event Execution!
Everything You Need to Know to Kill It in Online and Offline Events Wednesday, January 9, 2013 at 10:00AM PT / 1:00PM ET Join Marketo’s Director of Marketing, Heidi Bullock, Content Program Manager, Dayna Rothman, and Marketing Automation Consultant, Sandra Freeman, to learn how to: Develop a solid strategy and tactical plan for flawless executionContinueContinue reading “Everything You Need to Know For Excellent Event Execution!”
CMO Guide to Inbound Marketing
Everything an Executive Needs to Know About Inbound Marketing! With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping aContinueContinue reading “CMO Guide to Inbound Marketing”
Social Media Success Kit
Success Starts Here! Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit contains helpful resources and best practices including the best ebooks, webinars, white papers, blogContinueContinue reading “Social Media Success Kit”
Cheat Sheets for the Social Marketer
Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for: Twitter: Discover how to identify influencers and build brand affinityContinueContinue reading “Cheat Sheets for the Social Marketer”
Email Marketing 5.0
Amplify Your Campaigns Using Social Companies integrating a social component into marketing automation and email campaigns are seeing a huge boost in campaign success. Think that success will be difficult to emulate? Think not! Download this new case study to discover the real strategies used by top companies to: Increase brand trust by leveraging socialContinueContinue reading “Email Marketing 5.0”
Build & Operate A Content Marketing Machine
Driving Leads With Content Marketing Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing? In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to: Develop and refine your own content planContinueContinue reading “Build & Operate A Content Marketing Machine”
Successful Event Marketing from Start to Finish
Develop a Flawless Event Strategy for 2013!If you need to ensure your event marketing is successful from planning to promotion to follow-up, check out our brand new 120-page Definitive Guide to Event Marketing. You’ll get worksheets, checklists, and templates to help with: Multi-touch promotion planning – including email, social, and PR Staffing and executing top-notchContinueContinue reading “Successful Event Marketing from Start to Finish”
5 Ways to Encourage Customers to Share Your Content
How to Utilize Your Customer Base for Content Promotion Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage themContinueContinue reading “5 Ways to Encourage Customers to Share Your Content”
A Picture is Worth a Thousand Words
Ever wonder where the term “a picture is worth a thousand words” came from? It likely dates back to an article written in 1921 by Frederick R. Barnard on the effectiveness of graphic elements in advertising, titled “One look is worth a thousand words”. In an age where we’re constantly being barraged with information, visualContinueContinue reading “A Picture is Worth a Thousand Words”
Email Marketing to Marketing Automation
Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the emailContinueContinue reading “Email Marketing to Marketing Automation”
Take Your Marketing From Good to Great
A Virtual Event Powered by the Marketing Nation Date: Wednesday, November 14, 2012 Time: Open from 8am – 2pm PST; Sessions from 9am – 12:30pm PST What makes some marketing teams good and others great? Let the Marketing Nation show you! The Marketing Nation helps you plug into a powerful network of ideas, experts, and integratedContinueContinue reading “Take Your Marketing From Good to Great”
Definitive Guide to B2B Social Marketing
There’s lots of buzz around social media, but is it right for your business? Our 70-page Definitive Guide to Social Marketing is designed with the B2B marketer in mind, offering basic and advanced strategies to help you better leverage and quantify social media participation.Highlights of this new guide include: What is Social Media? Discover whyContinueContinue reading “Definitive Guide to B2B Social Marketing”
Multiply Your Inbound Marketing Program
We are now in the information age, and customers are doing more and more research on their own before engaging with salespeople. To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type ofContinueContinue reading “Multiply Your Inbound Marketing Program”
Optimize Your SOcial Channel for Lead Generation
Get More From Your Social Programs If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook. In this guide you will learn how to: Leverage social media channels: Facebook, Twitter, LinkedIn, Pinterest Incorporate social marketing into every stage of your sales funnel TurnContinueContinue reading “Optimize Your SOcial Channel for Lead Generation”
Tips for the SOcial Marketer: Twitter
Get More Out of Twitter If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet. This cheat sheet is full of practical insights that will help you: Identify Twitter accounts that will be relevant to you, yourContinueContinue reading “Tips for the SOcial Marketer: Twitter”
Definitive Guide to SOcial Marketing
This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to: Drive peer-to-peer sharing and promote influencer marketing Turn social media channels into powerful lead generation channels Incorporate social media marketing throughout the sales funnel Effectively measure social marketing to determine real business ROIContinueContinue reading “Definitive Guide to SOcial Marketing”
The SOcial Sickness [INFOGRAPHIC]
The SOcial Media Sickness Via Marketo
SO! What? SOcial 