How to Utilize Your Customer Base for Content Promotion
Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize?
This white paper will show you how to get your customers involved and encourage them to share your content, including ways to:
- Turn sharing into a game
- Identify, recognize, and reward influencers
- Appeal to altrusism
Empower your customers to show their love for your brand by sharing it across their social footprint.
SO! What? SOcial 
I like and agree with the idea of turning…. sharing into game… this seems somewhat new to me
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