Using Crowdsourcing to Slash Marketing Costs

Did you know  that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs. Join usContinueContinue reading “Using Crowdsourcing to Slash Marketing Costs”

The SOcial Grammys

The 55th Annual Grammy Awards on Sunday was an impressive night of entertainment for both artists and fans. The Social Grammys’ infographic was created by activ8social. Using a social media analysis this social media infographic focuses on four awards, which correctly predicted two out of four artists. The results from this infographic were complied byContinueContinue reading “The SOcial Grammys”

98% Of Job Recruiters Used SOcial Media In 2012

In 2012 98 percent of recruiters used social media during the hiring process, which is up from 2011 at 94 percent. The perferred social media marketing network of their choice was LinkedIn at 97 percent followed by Facebook at 51 percent and Twitter at 49 percent. 38 percent of recruiters are planning to use TwitterContinueContinue reading “98% Of Job Recruiters Used SOcial Media In 2012”

Want to Increase Your Twitter Followers?

Tweeting Consistency Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media experts would agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. IContinueContinue reading “Want to Increase Your Twitter Followers?”

SOcial Media Schedule

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below! Like SO! What? SOcial on FacebookContinueContinue reading “SOcial Media Schedule”

The Marketing Super Bowl

Marketing and the Super Bowl have more in common than you may think. They both take a lot of strategy, hard-work, determination, talent and overall teamwork to be successful. In marketing you need to establish social media, SEO (Search Engine Optimization) and have killer content marketing in order for a succesful marketing campaign. Just likeContinueContinue reading “The Marketing Super Bowl”

The Social Super Bowl Ad Brawl

Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000  reactions on Twitter was GoDaddys ad featuring Bar Refaeli  followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.The brandsContinueContinue reading “The Social Super Bowl Ad Brawl”

How Will Facebook’s Graph Search Change Digital Marketing?

With Facebook’s announcement of their new Graph Search feature impacted the digital marketing community. How successful will Graph Search be? Since this feature has not been rolled out to everyone yet its too early to tell at this point. We can predict that it will change the internet marketing sphere and greatly impact SEO (SearchContinueContinue reading “How Will Facebook’s Graph Search Change Digital Marketing?”

Social BOOM!

What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon.   Social BOOM!  Goes into detail about every aspect of social media including website, blog, e-zineContinueContinue reading “Social BOOM!”

Social Media Showdown: Super Bowl XLVII

What is turing out to be a social media spectacular? Super Bowl XLVI. As the San Francisco 49ers and Baltimore Ravens make their way to New Orleans there is another battle happening across the social web. What are the themes being discussed? Who has the advantage?  This infographic created by Networked Insights which is aContinueContinue reading “Social Media Showdown: Super Bowl XLVII”

Retail & the Mobile Web: Social Shopping

An exclusive, live webinar from Social Media Today February 5th at 12pm EST / 9am PST Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” manyContinueContinue reading “Retail & the Mobile Web: Social Shopping”

Why Invest in SOcial Media Marketing?

With Facebook having over a billion  users, Twitter with 500 million, followed by LinkedIn with 150 million on and last but not least Pinterest the fastest growing social media network with 11 million users, online marketing is key to target these users. Want to connect with customers? Use social media marketing to build your customerContinueContinue reading “Why Invest in SOcial Media Marketing?”

Your Social Media Roots

The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong  foundation until you can branch out. The same goes for social media which is  becoming a more important component of today’s marketing mix. Vertical Measures created this Internet Marketing Infographic which doesContinueContinue reading “Your Social Media Roots”

Graph Search Optimization: Facebook New Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed. Do you want to receive personalized search results onContinueContinue reading “Graph Search Optimization: Facebook New Search”

Search and Deploy: The B2B Marketing Trends of 2012

If your looking for marketing advice the world of marketing is full of websites, blogs and platforms. What does this mean for you? Ease of use to find strategies, procedures,  ideas and proven systems that will guide you to marketing success. Having no content marketing equal to no marketing presence and that’s a fundamental requirementContinueContinue reading “Search and Deploy: The B2B Marketing Trends of 2012”

SOcial Media Marketing

This whitepaper from Awareness Inc contains advice, predictions, and insights from leading marketing consultants, brand marketers, social media experts, and marketing strategists. Want to improve your marketing efforts in 2013? This whitepaper prepares marketers, entrepreneurs and business leaders for changes in the coming year. In 2013 we need new approaches to marketing as we moveContinueContinue reading “SOcial Media Marketing”

Embedding Social Media

Join us for our Free 40 minute webinar on February 8th at 10AM EST You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives. Topics: Execute your social business strategy: Get insight on how to take social media companyContinueContinue reading “Embedding Social Media”

Instagram & Facebook: ID Please

Have you been asked for your photo ID on Instagram? If so, your not alone. Last week various users on Instagram reported to be locked out of their photo sharing app. On January 19, Instagram introduced a new terms of service which CNET first discovered on Tuesday. Users were first worried that their accounts hadContinueContinue reading “Instagram & Facebook: ID Please”

The State of Infographics

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to shareContinueContinue reading “The State of Infographics”

How To Use Pinterest For Your Business

Melanie Duncan and Carl White What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps. Free On-Line Workshop: Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands ofContinueContinue reading “How To Use Pinterest For Your Business”

The History of Marketing

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs. Key points to remember in 2003- 2004ContinueContinue reading “The History of Marketing”

LinkedIn: Into the Future of Digital Marketing

Wednesday February 6, 2013 2:00 pm-3:00 pm ET Overview Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with theContinueContinue reading “LinkedIn: Into the Future of Digital Marketing”

SEO Top Trumps: Know the Industry. Know Who To Follow

The Internet is filled with Search Engine Optimization (SEO) content, with all this information how do you know what is timely, relevant, what is valuable and the top industry experts to follow. This“SEO Top Trumps: Know the Industry. Know Who To Follow” designed by Wildfire Digital goes into detail about who to follow on socialContinueContinue reading “SEO Top Trumps: Know the Industry. Know Who To Follow”

Facebook Blocks Vine

Social media giant Twitter has recently acquired video sharing app Vine, and shortly after this Facebook began blocking Vine. Vine is Twitters video application that has since been blocked by Facebook the ability to add and “find people” function to find friends on Facebook. When trying to add Vine accounts there is a pop upContinueContinue reading “Facebook Blocks Vine”

Testing SOcial Signals

How does social media effect SEM (search engine marketing)? This infographic by TastyPlacement goes into detail about  how much social media profiles such as Google+, Facebook and Twitter really do affect search results based on Google+1 votes & followers for the site’s Google+ business page,  Facebook likes & shares, Twitter tweets, followers.