Author Archives: SO! What? SOcial

Why Invest in SOcial Media Marketing?

With Facebook having over a billion  users, Twitter with 500 million, followed by LinkedIn with 150 million on and last but not least Pinterest the fastest growing social media network with 11 million users, online marketing is key to target these users. Want to connect with customers? Use social media marketing to build your customerContinueContinue reading “Why Invest in SOcial Media Marketing?”

What is Content Marketing?

This is how today’s top marketers define content marketing:   How would you define content marketing? SO! What? A SOcial Media Company. Engage. Connect. SOcialize Located in Vancouver, British Columbia. More information? Contact us: info@sowhatsocial.com

Your Social Media Roots

The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong  foundation until you can branch out. The same goes for social media which is  becoming a more important component of today’s marketing mix. Vertical Measures created this Internet Marketing Infographic which doesContinueContinue reading “Your Social Media Roots”

Goodbye RIM… Hello Blackberry?

If you have been keeping up with the news today you would have heard some big news in the phone industry. First thing RIM is no longer called RIM but called BlackBerry. Blackberry is described as “one brand, one promise,” by CEO Thorsten Heins. No more Research in Motion and RIM branding for Blackberry. ItsContinueContinue reading “Goodbye RIM… Hello Blackberry?”

Graph Search Optimization: Facebook New Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed. Do you want to receive personalized search results onContinueContinue reading “Graph Search Optimization: Facebook New Search”

Search and Deploy: The B2B Marketing Trends of 2012

If your looking for marketing advice the world of marketing is full of websites, blogs and platforms. What does this mean for you? Ease of use to find strategies, procedures,  ideas and proven systems that will guide you to marketing success. Having no content marketing equal to no marketing presence and that’s a fundamental requirementContinueContinue reading “Search and Deploy: The B2B Marketing Trends of 2012”

SOcial Media Marketing

This whitepaper from Awareness Inc contains advice, predictions, and insights from leading marketing consultants, brand marketers, social media experts, and marketing strategists. Want to improve your marketing efforts in 2013? This whitepaper prepares marketers, entrepreneurs and business leaders for changes in the coming year. In 2013 we need new approaches to marketing as we moveContinueContinue reading “SOcial Media Marketing”

To Blog or Not?

Why blog? Is it to create thought leadership in your community or to improve your SEO (Search Engine Optimization)? Blogposts are marketing pieces to communicate to your target audience your industry expertise, your opinion, and to create thought leadership in your community while improving your SEO. Search engines love original content that is up toContinueContinue reading “To Blog or Not?”

Embedding Social Media

Join us for our Free 40 minute webinar on February 8th at 10AM EST You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives. Topics: Execute your social business strategy: Get insight on how to take social media companyContinueContinue reading “Embedding Social Media”

Instagram & Facebook: ID Please

Have you been asked for your photo ID on Instagram? If so, your not alone. Last week various users on Instagram reported to be locked out of their photo sharing app. On January 19, Instagram introduced a new terms of service which CNET first discovered on Tuesday. Users were first worried that their accounts hadContinueContinue reading “Instagram & Facebook: ID Please”

The State of Infographics

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to shareContinueContinue reading “The State of Infographics”

How To Use Pinterest For Your Business

Melanie Duncan and Carl White What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps. Free On-Line Workshop: Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands ofContinueContinue reading “How To Use Pinterest For Your Business”

The History of Marketing

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs. Key points to remember in 2003- 2004ContinueContinue reading “The History of Marketing”

LinkedIn: Into the Future of Digital Marketing

Wednesday February 6, 2013 2:00 pm-3:00 pm ET Overview Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with theContinueContinue reading “LinkedIn: Into the Future of Digital Marketing”

SEO Top Trumps: Know the Industry. Know Who To Follow

The Internet is filled with Search Engine Optimization (SEO) content, with all this information how do you know what is timely, relevant, what is valuable and the top industry experts to follow. This“SEO Top Trumps: Know the Industry. Know Who To Follow” designed by Wildfire Digital goes into detail about who to follow on socialContinueContinue reading “SEO Top Trumps: Know the Industry. Know Who To Follow”

Facebook Blocks Vine

Social media giant Twitter has recently acquired video sharing app Vine, and shortly after this Facebook began blocking Vine. Vine is Twitters video application that has since been blocked by Facebook the ability to add and “find people” function to find friends on Facebook. When trying to add Vine accounts there is a pop upContinueContinue reading “Facebook Blocks Vine”

Pinterest ‘News’ Feature

Pinterest has installed a new feature called “News” to replace the old activity feed.  This tool is displayed at the right hand side before the followers and following section. This displays the boards where your recent pins have been repinned by other pinners. Pinterest explains this tool in a blog post introducing the “News” toolContinueContinue reading “Pinterest ‘News’ Feature”

Testing SOcial Signals

How does social media effect SEM (search engine marketing)? This infographic by TastyPlacement goes into detail about  how much social media profiles such as Google+, Facebook and Twitter really do affect search results based on Google+1 votes & followers for the site’s Google+ business page,  Facebook likes & shares, Twitter tweets, followers.

Top 10 Failed SOcial Media Sites

Top 10 Social Media Sites That Failed infographic was created by mylife.com.  I found this list of the top 10 failed social media sites is interesting because it lists the potential reasons WHY each site may have failed. I was surprised that Google+ was on this list as I didn’t realize it was a failure…ContinueContinue reading “Top 10 Failed SOcial Media Sites”

Effective Marketing: Press Release Distribution is Key to SEO Success

NEW YORK, NY, January 24, 2013 /24-7PressRelease/ Search engine optimization is one of the buzz phrases that is constantly passed around when discussing marketing for online businesses and company websites. Search engine optimization, or SEO, focuses on improving your website’s positioning in search engine results, like Google. The higher your website shows up in searchContinueContinue reading “Effective Marketing: Press Release Distribution is Key to SEO Success”

Content Marketing Defined

This is how today’s top marketers define content marketing: Content marketing is a marketing strategy of creating and syndicating relevant and valuable information with the main objective of attracting and engaging a specific target audience. It’s a way of communicating with your prospects and customers in a non-intrusive way because you aren’t directly pitching yourContinueContinue reading “Content Marketing Defined”

The State of Travel Blogging 2013

A UK travel company called FHR created a survey to better comprehend the world of travel blogging by asking a range of influential travel bloggers to fill out a survey in 2012.  This infographic ‘The State of Travel Blogging 2013’ is designed by No Pork Pies based on the results of the survey. Does thisContinueContinue reading “The State of Travel Blogging 2013”

Social Media Strategies Summit – Las Vegas

Three Full Days of Interactive Learning Keynotes from Top Social Media Innovators Workshops to Provide You with a Blueprint to Incorporate Your Business Goals Case Studies from Brands who “Got it Right” by Incorporating Social Media Marketing Proven Strategies, Tactics, and Tools to Leverage Your Social Channels Networking Opportunities… Sometimes “who you know” is theContinueContinue reading “Social Media Strategies Summit – Las Vegas”

How to Make the Leap to Visual Storytelling for Your PR Initiatives

Tuesday, Febuary 19, 2013 1:30 p.m- 3 p.m Join PR News on Tues., Feb. 19, for a webinar that will put you in sync with the latest trends in digital content consumption. Your online audiences want and expect great visual content, and this webinar will show you how to apply your text-based storytelling PR skillsContinueContinue reading “How to Make the Leap to Visual Storytelling for Your PR Initiatives”