Modern B2B Marketing Double Your ROI on Pay Per Click Advertising: Build Effective Landing Pages 93% of B2B Buyers are using search when starting the buying process. Reach more prospects and attain more customers by creating compelling landing pages. The top 10 most effective best practices include: Layouts and Templates: Build simple HTML templates thatContinueContinue reading “Double Your ROI on Pay Per Click Advertising”
Tag Archives: White Papers
Social Media Success Kit
Success Starts Here! Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit contains helpful resources and best practices including the best ebooks, webinars, white papers, blogContinueContinue reading “Social Media Success Kit”
Social Media for Small Businesses – Defining a Strategy
NEW YORK, Sept. 12, 2012 /PRNewswire/ Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it. This is especially important to small business owners who are braving the complex world of social media for the first time and seeking aContinueContinue reading “Social Media for Small Businesses – Defining a Strategy”
Content Marketing Guide for Demand Generation
Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn: The six rules of content marketingContinueContinue reading “Content Marketing Guide for Demand Generation”
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