Customers don’t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses attack. Online customer attacks have struck some of America’s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in aContinueContinue reading “Attack of the Customers”
Tag Archives: White Paper
How Social Media is Changing Customer Service
An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback. As more and more consumers are reaching out to brands on social media channels, knowing how to handle support-related requests and build customer relationships is essential in growing your business and outpacing the competition. Businesses now have theContinueContinue reading “How Social Media is Changing Customer Service”
CMO Guide to Inbound Marketing
Everything an Executive Needs to Know About Inbound Marketing! With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping aContinueContinue reading “CMO Guide to Inbound Marketing”
5 Ways to Encourage Customers to Share Your Content
How to Utilize Your Customer Base for Content Promotion Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage themContinueContinue reading “5 Ways to Encourage Customers to Share Your Content”
Multiply Your Inbound Marketing Program
We are now in the information age, and customers are doing more and more research on their own before engaging with salespeople. To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type ofContinueContinue reading “Multiply Your Inbound Marketing Program”
Amplify Your Inbound Marketing Impact
Maximize Inbound Marketing Results Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact? Download the inbound marketing white paper to learn: Inbound Marketing 101 – tips and techniques to get started Expanding visibility and reach with SEOContinueContinue reading “Amplify Your Inbound Marketing Impact”
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