An exclusive, live webinar from Social Media Today June 11th at 12pm EST / 9am PST Sponsored by Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. ButContinueContinue reading “Could Your Staff Be Your Best Brand Advocates?”
Tag Archives: Webinar
Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement
Speaker: Ben Straley, VP of Social Technologies, Rio SEO Date: May 30, 2013 1:00 EDT (10:00PDT) Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert upContinueContinue reading “Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement”
Maximizing Return From Your Facebook Investment
Speaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance and measureContinueContinue reading “Maximizing Return From Your Facebook Investment”
Effective “Big Data” Management = Successful Online Marketing
Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organizedContinueContinue reading “Effective “Big Data” Management = Successful Online Marketing”
Are Your SOcial Media Analytics Working for You?
An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to? Are you confident in theContinueContinue reading “Are Your SOcial Media Analytics Working for You?”
The New Heart of Marketing: Service
An exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interactionContinueContinue reading “The New Heart of Marketing: Service”
SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes
An exclusive, live webinar from Social Media Today April 23rd at 12pm EST / 9am PST Sponsored by Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don’t differentiate between your advertising, sales, or service teams when they’re communicating with yourContinueContinue reading “SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes”
How to Optimize Your SOcial Channels for Lead Generation
Date: April 11, 2013 Time: 1:00pm ET / 10:00am PT Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine. Jason Miller from Marketo will show you why inbound alone isContinueContinue reading “How to Optimize Your SOcial Channels for Lead Generation”
‘Old School’ SEO And The 5 New Rules To Follow
Phil Frost Managing Partner Main Street ROI This FREE webinar will be extremely valuable to you if: You’re just getting started with SEO, or… You’ve recently seen your rankings drop, or… You want to protect your Google rankings Here’s what this webinar is all about: Over the past several months, Google has rolled out aContinueContinue reading “‘Old School’ SEO And The 5 New Rules To Follow”
Five Steps to a Successful LinkedIn Company Page
Tuesday, April 2, 2013 12:00pm PT | 3:00pm ET Duration: 30 minutes Speaker: Lana Khavinson Sr. Product Marketing Manager LinkedIn The LinkedIn Company Page is your home on the world’s largest professional network, enabling companies to build relationships with prospects, advocates and current customers. In this webinar, you’ll learn the five steps to building aContinueContinue reading “Five Steps to a Successful LinkedIn Company Page”
Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing?
An exclusive, live webinar from Social Media Today March 26th at 12pm EST / 9am PST Sponsored by Visual marketing content – photos, infographics, graphs, videos or illustrations – is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable picturesContinueContinue reading “Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing?”
Webinar: How to Use Pinterest for Your Business
Are you a business owner, consultant, founder, author, internet marketer or social media professional? If SO this webinar will be valuable to you because you will learn: • How service based businesses are using pins to get more clients • What you need to start doing today to get MORE FOLLOWERS • Get 10x moreContinueContinue reading “Webinar: How to Use Pinterest for Your Business”
The Art of SOcial Selling
An exclusive, live webinar from Social Media Today March 5th at 12pm EST / 9am PST Sponsored by How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who yourContinueContinue reading “The Art of SOcial Selling”
Webinar Series: Everything You Need to Know About Marketing Automation!
Part 1: Everything You’ve Always Wanted to Know About Marketing Automation Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo Part 2: Buying and Becoming Successful with Marketing Automation Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: JonContinueContinue reading “Webinar Series: Everything You Need to Know About Marketing Automation!”
Managing SOcial Media for Teams
“How should we manage social media as a team?” Is one of the biggest questions in social media today. Join our experienced panel as they explore the challenge of scaling up. Topics Include: Who should your Social Media Team be comprised of? And who should lead it? What structure and processes should you adopt? HowContinueContinue reading “Managing SOcial Media for Teams”
4 Proven Steps to Succeed with Facebook Brand Pages
Our lives are about connections to the things we care about: family, friends, places, hobbies. In today’s digital age, we’re able to share these connections online. And as a brand, you’re able to connect and engage with customers in a powerful, measurable way. Facebook users spending 40% of their time on the News Feed, howContinueContinue reading “4 Proven Steps to Succeed with Facebook Brand Pages”
Influencing IT Decisions with Social Media
Wednesday, February 27, 2013 12:30pm (PT) / 3:30pm (ET) Duration: 30 minutes Speakers: Michael Weir Head of Category Development – Technology Sector, LinkedIn Emily Friedman Associate Research Consultant, LinkedIn B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use socialContinueContinue reading “Influencing IT Decisions with Social Media”
Using Crowdsourcing to Slash Marketing Costs
Did you know that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs. Join usContinueContinue reading “Using Crowdsourcing to Slash Marketing Costs”
Retail & the Mobile Web: Social Shopping
An exclusive, live webinar from Social Media Today February 5th at 12pm EST / 9am PST Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” manyContinueContinue reading “Retail & the Mobile Web: Social Shopping”
Embedding Social Media
Join us for our Free 40 minute webinar on February 8th at 10AM EST You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives. Topics: Execute your social business strategy: Get insight on how to take social media companyContinueContinue reading “Embedding Social Media”
How To Use Pinterest For Your Business
Melanie Duncan and Carl White What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps. Free On-Line Workshop: Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands ofContinueContinue reading “How To Use Pinterest For Your Business”
How to Make the Leap to Visual Storytelling for Your PR Initiatives
Tuesday, Febuary 19, 2013 1:30 p.m- 3 p.m Join PR News on Tues., Feb. 19, for a webinar that will put you in sync with the latest trends in digital content consumption. Your online audiences want and expect great visual content, and this webinar will show you how to apply your text-based storytelling PR skillsContinueContinue reading “How to Make the Leap to Visual Storytelling for Your PR Initiatives”
Social Media & Organizational Change: Disruptor or Facilitator?
An exclusive, live webinar from Social Media Today January 22nd at 12pm EST / 9am PST Do social tools create new organizational hurdles for your company, or can they help you work better? The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executivesContinueContinue reading “Social Media & Organizational Change: Disruptor or Facilitator?”
How to Prepare Your Brand for Today’s SoLoMo Marketing Environment
Wednesday January 23, 2013 2:00 pm-3:00 pm ET Register for SoLoMo Marketing Environment Overview Increasingly, sophisticated consumers are using mobile devices to access your company’s social media and web/e-commerce site. They’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy. To compete, businesses need an integrated approach toContinueContinue reading “How to Prepare Your Brand for Today’s SoLoMo Marketing Environment”
Monitoring for SOcial Customer Service
#SoCustServ Tuesday 22nd January 8am – 9am PST Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potentialContinueContinue reading “Monitoring for SOcial Customer Service”
SO! What? SOcial 