Enterprise Social Media Success – Leadership by Example

Sponsored by:  Overview SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will helpContinueContinue reading “Enterprise Social Media Success – Leadership by Example”

The Rising Influence of SOcial Media

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinlyContinueContinue reading “The Rising Influence of SOcial Media”

Social Media Week

It’s Social Media Week! This week,  join in the conversation and learn more about how we can use social media marketing to our advantage. Want to join in? Follow us on Twitter as we join the discussion! Hashtag: #SMW13 Like SO! What? SOcial on Facebook or follow us on Twitter

Reorganize Your Social Business

With today’s rapidly evolving media landscape, even the savviest businesses may find it difficult to keep up with the changes. If you want to hit the ground running, the most important first step is to get your company’s teams organized around social media. HootSuite University is proud to host Reorganize Your Social Business with BenContinueContinue reading “Reorganize Your Social Business”

Elite Members on LinkedIn

Are you part of LinkedIn elite? LinkedIn has recently began sending out notifications to users who in 2012 were the top 1%, 5% and 10% most-viewed profiles. If you were among those your message looked similar to this: Elite members were notified for their accomplishments in a campaign launched by LinkedIn. What are your opinions? ContinueContinue reading “Elite Members on LinkedIn”

Best LinkedIn Company Pages of 2012

The 12 Best Company Pages of 2012 were announced by LinkedIn . Are you using your LinkedIn Company Page effectively?  This presentation shows how organizations and businesses alike are showcasing their brand and connecting with their target audience. Via LinkedIn

The SOcial Grammys

The 55th Annual Grammy Awards on Sunday was an impressive night of entertainment for both artists and fans. The Social Grammys’ infographic was created by activ8social. Using a social media analysis this social media infographic focuses on four awards, which correctly predicted two out of four artists. The results from this infographic were complied byContinueContinue reading “The SOcial Grammys”

Content Rules Book

Facebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieveContinueContinue reading “Content Rules Book”

98% Of Job Recruiters Used SOcial Media In 2012

In 2012 98 percent of recruiters used social media during the hiring process, which is up from 2011 at 94 percent. The perferred social media marketing network of their choice was LinkedIn at 97 percent followed by Facebook at 51 percent and Twitter at 49 percent. 38 percent of recruiters are planning to use TwitterContinueContinue reading “98% Of Job Recruiters Used SOcial Media In 2012”

SOcial Media Schedule

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below! Like SO! What? SOcial on FacebookContinueContinue reading “SOcial Media Schedule”

Facebook’s Graph Search

  SO! What? A SOcial Media Company. Engage. Connect. SOcialize Located in Vancouver, British Columbia. More information? Contact us: info@sowhatsocial.com Like SO! What? SOcial on Facebook or follow us on Twitter

The Marketing Super Bowl

Marketing and the Super Bowl have more in common than you may think. They both take a lot of strategy, hard-work, determination, talent and overall teamwork to be successful. In marketing you need to establish social media, SEO (Search Engine Optimization) and have killer content marketing in order for a succesful marketing campaign. Just likeContinueContinue reading “The Marketing Super Bowl”

The Social Super Bowl Ad Brawl

Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000  reactions on Twitter was GoDaddys ad featuring Bar Refaeli  followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.The brandsContinueContinue reading “The Social Super Bowl Ad Brawl”

How Will Facebook’s Graph Search Change Digital Marketing?

With Facebook’s announcement of their new Graph Search feature impacted the digital marketing community. How successful will Graph Search be? Since this feature has not been rolled out to everyone yet its too early to tell at this point. We can predict that it will change the internet marketing sphere and greatly impact SEO (SearchContinueContinue reading “How Will Facebook’s Graph Search Change Digital Marketing?”

Social BOOM!

What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon.   Social BOOM!  Goes into detail about every aspect of social media including website, blog, e-zineContinueContinue reading “Social BOOM!”

Social Media Showdown: Super Bowl XLVII

What is turing out to be a social media spectacular? Super Bowl XLVI. As the San Francisco 49ers and Baltimore Ravens make their way to New Orleans there is another battle happening across the social web. What are the themes being discussed? Who has the advantage?  This infographic created by Networked Insights which is aContinueContinue reading “Social Media Showdown: Super Bowl XLVII”

Retail & the Mobile Web: Social Shopping

An exclusive, live webinar from Social Media Today February 5th at 12pm EST / 9am PST Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” manyContinueContinue reading “Retail & the Mobile Web: Social Shopping”

Your Social Media Roots

The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong  foundation until you can branch out. The same goes for social media which is  becoming a more important component of today’s marketing mix. Vertical Measures created this Internet Marketing Infographic which doesContinueContinue reading “Your Social Media Roots”

Graph Search Optimization: Facebook New Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed. Do you want to receive personalized search results onContinueContinue reading “Graph Search Optimization: Facebook New Search”

SOcial Media Marketing

This whitepaper from Awareness Inc contains advice, predictions, and insights from leading marketing consultants, brand marketers, social media experts, and marketing strategists. Want to improve your marketing efforts in 2013? This whitepaper prepares marketers, entrepreneurs and business leaders for changes in the coming year. In 2013 we need new approaches to marketing as we moveContinueContinue reading “SOcial Media Marketing”

Embedding Social Media

Join us for our Free 40 minute webinar on February 8th at 10AM EST You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives. Topics: Execute your social business strategy: Get insight on how to take social media companyContinueContinue reading “Embedding Social Media”

Instagram & Facebook: ID Please

Have you been asked for your photo ID on Instagram? If so, your not alone. Last week various users on Instagram reported to be locked out of their photo sharing app. On January 19, Instagram introduced a new terms of service which CNET first discovered on Tuesday. Users were first worried that their accounts hadContinueContinue reading “Instagram & Facebook: ID Please”

The State of Infographics

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to shareContinueContinue reading “The State of Infographics”

LinkedIn: Into the Future of Digital Marketing

Wednesday February 6, 2013 2:00 pm-3:00 pm ET Overview Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with theContinueContinue reading “LinkedIn: Into the Future of Digital Marketing”