An exclusive, live webinar from Social Media Today June 11th at 12pm EST / 9am PST Sponsored by Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. ButContinueContinue reading “Could Your Staff Be Your Best Brand Advocates?”
Tag Archives: Social Media Today
Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing?
An exclusive, live webinar from Social Media Today March 26th at 12pm EST / 9am PST Sponsored by Visual marketing content – photos, infographics, graphs, videos or illustrations – is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable picturesContinueContinue reading “Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing?”
The Art of SOcial Selling
An exclusive, live webinar from Social Media Today March 5th at 12pm EST / 9am PST Sponsored by How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who yourContinueContinue reading “The Art of SOcial Selling”
Attack of the Customers
Customers don’t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses attack. Online customer attacks have struck some of America’s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in aContinueContinue reading “Attack of the Customers”
Retail & the Mobile Web: Social Shopping
An exclusive, live webinar from Social Media Today February 5th at 12pm EST / 9am PST Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” manyContinueContinue reading “Retail & the Mobile Web: Social Shopping”
Social Media & Organizational Change: Disruptor or Facilitator?
An exclusive, live webinar from Social Media Today January 22nd at 12pm EST / 9am PST Do social tools create new organizational hurdles for your company, or can they help you work better? The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executivesContinueContinue reading “Social Media & Organizational Change: Disruptor or Facilitator?”
How to Manage Socially Integrated Channels?
An exclusive, live webinar from Social Media Today January 29th at 12pm EST / 9am PST When customers publicly address your company on Twitter or Facebook, who should respond: marketing, or customer service? And what, in the social media age, is the difference? Traditionally living in separate silos within large enterprises, these two functions haveContinueContinue reading “How to Manage Socially Integrated Channels?”
Proving Social Media ROI: What is Engagement Worth?
An exclusive, live webinar from Social Media Today January 15th, 2013 at 12pm ET/9am PT Sponsored by How can you conclusively demonstrate the return on your social media investment? Research performed for The Social Customer Engagement Index 2012 revealed that two of the biggest obstacles in engaging with customers on social networks were management buy-inContinueContinue reading “Proving Social Media ROI: What is Engagement Worth?”
What’s the ROI of Empathy?
An exclusive, live webinar from Social Media Today Jan 10th at 1pm EST / 10am PST Can your company reap tangible rewards by practicing an empathetic approach to customer relationships? We have all likely heard about the importance of empathy in business and with customers – but many corporate leaders don’t see this mindset asContinueContinue reading “What’s the ROI of Empathy?”
Top LinkedIn Groups: Vancouver
B2B Marketing B2B Social Media BC Chapter of the American Marketing Association BCBusiness BrandYou Branding Professionals Brandixit | The Next Generation Branding Community BtoB Marketing Canadian Social Media Professionals [#CSMP] Content Strategy Digital Marketing Digital Media Group E-Commerce Network Ecommerce and Online Marketing Experts Enterprise Social 2.0 Future Trends Google Analytics Innovations in Social MediaContinueContinue reading “Top LinkedIn Groups: Vancouver”
What’s Next for the Social Media Age? Predictions from the Experts for 2013
An exclusive, live webinar from Social Media Today December 18th at 12pm EST / 9am PST In 2012, Facebook went public, social media played an important role in several geopolitical movements, and the online technology boom continued apace. What will the next year bring? Join us as our expert guests will take a look atContinueContinue reading “What’s Next for the Social Media Age? Predictions from the Experts for 2013”
Harnessing the Power of Online Networks
Harnessing the Power of Online Networks: How to Incentivize the Online Behavior You Need An exclusive, live webinar from Social Media Today December 11th at 12pm EST / 9am PST How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either forContinueContinue reading “Harnessing the Power of Online Networks”
What’s Your Trump Card in Content Marketing
An exclusive, live webinar from Social Media Today and Pivot November 27th at 12pm EST / 9am PST Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some toolsContinueContinue reading “What’s Your Trump Card in Content Marketing”
Harnessing the Power of Online Networks
How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect. This webinar will explore the options and original ideas for reinforcing certainContinueContinue reading “Harnessing the Power of Online Networks”
Effective Brand Marketing on Twitter: How to Rise Above the Noise?
An exclusive, live webinar from Social Media Today and Pivot November 13th at 12pm EST / 9am PST Most of our Twitter streams are cluttered, noisy places. So how can a brand hope to get attention amidst so much distraction? What would be a user’s incentive for choosing to follow brands over human individuals? BrandsContinueContinue reading “Effective Brand Marketing on Twitter: How to Rise Above the Noise?”
The Social Media Democracy: How Did Social Media Change the 2012 Election?
An exclusive, live webinar from Social Media Today November 6th at 12pm EST / 9am PST In 2008, the Obama campaign was credited as one of the first major political campaigns to successfully leverage a social media strategy as a major element of its communications. Four years later, social media is everywhere in politics, fromContinueContinue reading “The Social Media Democracy: How Did Social Media Change the 2012 Election?”
The Social Customer Engagement Index 2012 [WEBINAR]
he Best Insight on Use and Effectiveness of Social Media Tools for Customer Service Sponsored by: The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer serviceContinueContinue reading “The Social Customer Engagement Index 2012 [WEBINAR]”
Marketing Goes Mobile – and Local [WEBINAR]
How Location-Based Services Transform Mobile Marketing An exclusive, live webinar from Social Media Today and Pivot Conference October 23th at 12pm EST / 9am PST How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never beforeContinueContinue reading “Marketing Goes Mobile – and Local [WEBINAR]”
Pinterest and Image-Driven Social Selling
An exclusive, live webinar from Social Media Today October 9th at 12pm EST / 9am PST Register here: http://bit.ly/PG7kvX Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas. AContinueContinue reading “Pinterest and Image-Driven Social Selling”
What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference
An exclusive, live webinar from Social Media Today September 18th at 12pm EST / 9am PST The nature of social media is that it’s driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There’s never been much question that some web users have a stronger or broader influenceContinueContinue reading “What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference”
LinkedIn and your Brand: Are You Getting the Right Value?
September 11th at 12pm EST / 9am PST Originally designed as an online exchange for job seekers and hiring managers, LinkedIn’s growth has made it an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts. But best practices forContinueContinue reading “LinkedIn and your Brand: Are You Getting the Right Value?”
SO! What? SOcial 