ROI – SO! What? SOcial

Maximizing Return From Your Facebook Investment

Speaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance and measureContinueContinue reading “Maximizing Return From Your Facebook Investment”

Marketing Metrics & Analytics Guide

Want to learn more about marketing metrics and what they are? The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI. This informative eBook by Marketo will show you: Accountability, ROI and Framework: Learn why today’s marketers need toContinueContinue reading “Marketing Metrics & Analytics Guide”

How to Attract Customers with Twitter & Vine

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure. Yes, Twitter is aContinueContinue reading “How to Attract Customers with Twitter & Vine”

Reorganize Your Social Business

With today’s rapidly evolving media landscape, even the savviest businesses may find it difficult to keep up with the changes. If you want to hit the ground running, the most important first step is to get your company’s teams organized around social media. HootSuite University is proud to host Reorganize Your Social Business with BenContinueContinue reading “Reorganize Your Social Business”

ROI= Return on Infographics

BitRebels prepared this infographic of the 500 most recent articles. From the articles those featuring infographics on average were shared 1,091 times, while articles with only texts or images were only shared 243 times. Twitter social network shared infographics the most. Infographics were retweeted 578 times compared to just 63 times for with tweets thatContinueContinue reading “ROI= Return on Infographics”

SOcial Media Predictions for 2013 & Beyond

With 2013 here, SO! What? SOcial has compiled a list of predictions for the New Year 2013. In 2012 we saw rapid developments with social media and we predict there will be much more where that came from this year. SOcial Media Advertising With an estimated $4.2 billion spent in 2012 on advertising with socialContinueContinue reading “SOcial Media Predictions for 2013 & Beyond”

Double Your ROI on Pay Per Click Advertising‏

Modern B2B Marketing Double Your ROI on Pay Per Click Advertising‏: Build Effective Landing Pages 93% of B2B Buyers are using search when starting the buying process. Reach more prospects and attain more customers by creating compelling landing pages. The top 10 most effective best practices include: Layouts and Templates: Build simple HTML templates thatContinueContinue reading “Double Your ROI on Pay Per Click Advertising‏”

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to lead generation which will likely have an even bigger impact in 2013. Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook,ContinueContinue reading “SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012”

#SMWF Europe

#SMWF Europe 2013 will be providing top-level strategic advice and insight around how to engage customers, manage brand perceptions, empower employees, monitor brands, devise social campaigns, and open new un-tapped audiences through diverse social media channels. The fifth annual #SMWF Europe will be the biggest show yet, gathering around 700 industry professionals; delivering experience andContinueContinue reading “#SMWF Europe”

What’s the ROI of Empathy?

An exclusive, live webinar from Social Media Today Jan 10th at 1pm EST / 10am PST Can your company reap tangible rewards by practicing an empathetic approach to customer relationships? We have all likely heard about the importance of empathy in business and with customers – but many corporate leaders don’t see this mindset asContinueContinue reading “What’s the ROI of Empathy?”

MarketingSherpa’s Email Summit 2013

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event. Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd inContinueContinue reading “MarketingSherpa’s Email Summit 2013”

Glossary

Are you confused by all the social media marketing lingo and terms? You are not alone! SO! What? SOcial introduces the complete glossary of social media terms for those interested in social media marketing. Master these terms and you’ll be a social media know-it-all in no time guaranteed!

AllFacebook Marketing Conference 2012

Strategies for Marketing & Monetization Following the overwhelming success of the recent June event in San Francisco, AllFacebook Marketing Conference heads to New York City on December 4-5, 2012 for an inside look at Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. Packed with case studies and real-world perspectives, AllFacebookContinueContinue reading “AllFacebook Marketing Conference 2012”

Definitive Guide to B2B Social Marketing

There’s lots of buzz around social media, but is it right for your business? Our 70-page Definitive Guide to Social Marketing is designed with the B2B marketer in mind, offering basic and advanced strategies to help you better leverage and quantify social media participation.Highlights of this new guide include: What is Social Media? Discover whyContinueContinue reading “Definitive Guide to B2B Social Marketing”

Optimize Your SOcial Channel for Lead Generation

Get More From Your Social Programs If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook. In this guide you will learn how to: Leverage social media channels: Facebook, Twitter, LinkedIn, Pinterest Incorporate social marketing into every stage of your sales funnel TurnContinueContinue reading “Optimize Your SOcial Channel for Lead Generation”

Definitive Guide to SOcial Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to: Drive peer-to-peer sharing and promote influencer marketing Turn social media channels into powerful lead generation channels Incorporate social media marketing throughout the sales funnel Effectively measure social marketing to determine real business ROIContinueContinue reading “Definitive Guide to SOcial Marketing”

#SMWF N.America

Now in its 3rd year, #SMWF N.America is set to return to New York on November 27th & 28th as a two day conference providing top-level strategic advice and social media marketing insight around customer engagement, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels. #SMWF N.America will focus on high-levelContinueContinue reading “#SMWF N.America”

SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

Content Marketing Guide for Demand Generation

Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn: The six rules of content marketingContinueContinue reading “Content Marketing Guide for Demand Generation”