Social Media Buzz During #NYFW

Which designers got the biggest social media boost during #NYFW Spring 2013? We followed 30 designers during the week’s runway shows, presentations and parties, and when every last follower and fan was counted the winner was Instagram by a long shot of 500% increase in followers for several designers during #NYFW. SOURCE: Burson-Marsteller

2012 New Media Awards Winners Announced

Winners of the 2012 New Media Awards: Arabella Advisors Category: Professional Services Recognition: Best in IndustryView the website award >> B Connected Online Category: Travel Recognition: Standard of ExcellenceView the website award >> Burchfield Penney Art Center Category: Arts / Culture Recognition: Standard of ExcellenceView the website award >> Calgary.ca Category: Government – Canada Recognition:ContinueContinue reading “2012 New Media Awards Winners Announced”

Free Ebook: 6 Ways to Generate Leads with Google+

If you are facing challenges with attracting new leads on Google+, don’t worry. You are on your way to master this new social network for lead generation. Grab our latest ebook to gain a clear understanding of what Google+ lead generation means, how to track it, and what an optimized Google+ business page looks like.ContinueContinue reading “Free Ebook: 6 Ways to Generate Leads with Google+”

Free Ebook: How to Attract Customers with Facebook

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet? Learn how to increase the ROI of your Facebook efforts and attractContinueContinue reading “Free Ebook: How to Attract Customers with Facebook”

Top LinkedIn Groups for Social Business

eMarketing Association Network Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA. Be sure to check out our annual conference, TheContinueContinue reading “Top LinkedIn Groups for Social Business”

SOcial Media Marketing Terms

<A API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other. Avatar – graphical images that represent people. They can be a logo, image, or photo. <B B2B – Business to Business (B2B), commonly used to describe the type ofContinueContinue reading “SOcial Media Marketing Terms”

Writing Effective Facebook Posts

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higherContinueContinue reading “Writing Effective Facebook Posts”

Amplify Your Inbound Marketing Impact

Maximize Inbound Marketing Results Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact? Download the inbound marketing white paper to learn: Inbound Marketing 101 – tips and techniques to get started Expanding visibility and reach with SEOContinueContinue reading “Amplify Your Inbound Marketing Impact”

Content Marketing Guide for Demand Generation

Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI.  Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn: The six rules of content marketingContinueContinue reading “Content Marketing Guide for Demand Generation”