Marketing ROI – SO! What? SOcial

Using Crowdsourcing to Slash Marketing Costs

Did you know that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs. Join usContinueContinue reading “Using Crowdsourcing to Slash Marketing Costs”

Marketing: Lead Nurturing vs E-Mail Marketing

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunityContinueContinue reading “Marketing: Lead Nurturing vs E-Mail Marketing”

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to lead generation which will likely have an even bigger impact in 2013. Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook,ContinueContinue reading “SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012”