Tag Archives: Marketing

Client: Before and After

SO! What? SOcial is a SOcial media marketing agency that specializes in branding, website creation, content creation and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities online…

Want To Get Your Business Noticed?

SO! What? SOcial is a SOcial media marketing agency that specializes in  branding, website creation, content creation and SOcial media to connect and engage with your target 🎯 market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities online…

Social Media Strategy 🎯

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in simple steps. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing…

10 Useless Things to Cut From Your Marketing

Cut the fat & start spending time on tactics that will actually drive conversion! The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s somethingContinueContinue reading “10 Useless Things to Cut From Your Marketing”

Elite Members on LinkedIn

Are you part of LinkedIn elite? LinkedIn has recently began sending out notifications to users who in 2012 were the top 1%, 5% and 10% most-viewed profiles. If you were among those your message looked similar to this: Elite members were notified for their accomplishments in a campaign launched by LinkedIn. What are your opinions? ContinueContinue reading “Elite Members on LinkedIn”

The Marketing Super Bowl

Marketing and the Super Bowl have more in common than you may think. They both take a lot of strategy, hard-work, determination, talent and overall teamwork to be successful. In marketing you need to establish social media, SEO (Search Engine Optimization) and have killer content marketing in order for a succesful marketing campaign. Just likeContinueContinue reading “The Marketing Super Bowl”

Embedding Social Media

Join us for our Free 40 minute webinar on February 8th at 10AM EST You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives. Topics: Execute your social business strategy: Get insight on how to take social media companyContinueContinue reading “Embedding Social Media”

The History of Marketing

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs. Key points to remember in 2003- 2004ContinueContinue reading “The History of Marketing”

Social Media Strategies Summit – Las Vegas

Three Full Days of Interactive Learning Keynotes from Top Social Media Innovators Workshops to Provide You with a Blueprint to Incorporate Your Business Goals Case Studies from Brands who “Got it Right” by Incorporating Social Media Marketing Proven Strategies, Tactics, and Tools to Leverage Your Social Channels Networking Opportunities… Sometimes “who you know” is theContinueContinue reading “Social Media Strategies Summit – Las Vegas”

Social Media & Organizational Change: Disruptor or Facilitator?

An exclusive, live webinar from Social Media Today January 22nd at 12pm EST / 9am PST Do social tools create new organizational hurdles for your company, or can they help you work better? The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executivesContinueContinue reading “Social Media & Organizational Change: Disruptor or Facilitator?”

How to Prepare Your Brand for Today’s SoLoMo Marketing Environment

Wednesday January 23, 2013 2:00 pm-3:00 pm ET Register for SoLoMo Marketing Environment Overview Increasingly, sophisticated consumers are using mobile devices to access your company’s social media and web/e-commerce site. They’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy. To compete, businesses need an integrated approach toContinueContinue reading “How to Prepare Your Brand for Today’s SoLoMo Marketing Environment”

Win a Trip to Marketo Summit 2013

There’s only one way to learn best-in-class sales and marketing techniques, explore leading technology and system integration partners, and network with industry thought leaders and Marketo experts – that’s free of charge and in VIP style! Enter our Win a Trip to Marketo Summit 2013 to claim: One Full Summit Pass (or equivalent value ifContinueContinue reading “Win a Trip to Marketo Summit 2013”

Killer Content Marketing

Drive Conversions With Killer Content Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort. This cheat sheet includes: The six rules for content marketingContinueContinue reading “Killer Content Marketing”

Marketing: Lead Nurturing vs E-Mail Marketing

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunityContinueContinue reading “Marketing: Lead Nurturing vs E-Mail Marketing”

New Webinar: 5 Steps of SOcial Media Lead Generation

Duration: 60min Presenter: Kipp Bodnar, Inbound Marketing Manager at HubSpot Hashtag: #SMLeads Who should view? Marketing professionals and business owners who want to learn how to generate leads with social media. Additionally marketers already generating social media leads should plan to attend to learn how to improve current efforts. Social media marketing isn’t about hugs,ContinueContinue reading “New Webinar: 5 Steps of SOcial Media Lead Generation”

The State of Small Business in 2013

What’s in store for small business this year? This survey conducted by AWeber of 3,000 small businesses mom- and-pop stores from across the globe finds that small business are “cautiously optimistic” about 2013. 67% planned to increase their marketing spending in 2013 and are embracing social media. Some 72 percent of small business owners planContinueContinue reading “The State of Small Business in 2013”

SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% inContinueContinue reading “SEO vs. Social Media: Which Is Best for Your Marketing?”

20 Marketing Trends & Predictions for 2013 & Beyond

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, anContinueContinue reading “20 Marketing Trends & Predictions for 2013 & Beyond”

How to Manage Socially Integrated Channels?

An exclusive, live webinar from Social Media Today January 29th at 12pm EST / 9am PST When customers publicly address your company on Twitter or Facebook, who should respond: marketing, or customer service? And what, in the social media age, is the difference? Traditionally living in separate silos within large enterprises, these two functions haveContinueContinue reading “How to Manage Socially Integrated Channels?”

Guy Kawasaki Announced as #TCS2013 Keynote Speaker

Austin, TX (PRWEB) January 03, 2013 Digital Marketer has announced Guy Kawasaki as another keynote speaker for their 2013 Traffic and Conversion Summit in San Francisco, California January 18-20, 2013. With just weeks to go before the event, the news comes just in time for people to take advantage of their last chance to registerContinueContinue reading “Guy Kawasaki Announced as #TCS2013 Keynote Speaker”

What’s the ROI of Empathy?

An exclusive, live webinar from Social Media Today Jan 10th at 1pm EST / 10am PST Can your company reap tangible rewards by practicing an empathetic approach to customer relationships? We have all likely heard about the importance of empathy in business and with customers – but many corporate leaders don’t see this mindset asContinueContinue reading “What’s the ROI of Empathy?”