Attack of the Customers

Customers don’t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses attack. Online customer attacks have struck some of America’s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in aContinueContinue reading “Attack of the Customers”

Webinar Series: Everything You Need to Know About Marketing Automation!

Part 1: Everything You’ve Always Wanted to Know About Marketing Automation  Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo Part 2: Buying and Becoming Successful with Marketing Automation Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: JonContinueContinue reading “Webinar Series: Everything You Need to Know About Marketing Automation!”

SOcial Media Predictions For The 2013 Oscars

This infographic ‘Social Media Predictions For The 2013 Oscars’ was created by digital ad firm RadiumOne. According to them Facebook and Twitter users would choose Hugh Jackman for best actor for Les Mis. For best picture for Twitter would be vampire thriller Breaking Dawn Part 2 with almost 1.3 million followers on the social mediaContinueContinue reading “SOcial Media Predictions For The 2013 Oscars”

Managing SOcial Media for Teams

“How should we manage social media as a team?” Is one of the biggest questions in social media today. Join our experienced panel as they explore the challenge of scaling up. Topics Include: Who should your Social Media Team be comprised of? And who should lead it? What structure and processes should you adopt? HowContinueContinue reading “Managing SOcial Media for Teams”

The Definitive Guide to Marketing Automation‏

All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal. You’ll learn: How marketing automation differs from CRMContinueContinue reading “The Definitive Guide to Marketing Automation‏”

The Marketing Super Bowl

Marketing and the Super Bowl have more in common than you may think. They both take a lot of strategy, hard-work, determination, talent and overall teamwork to be successful. In marketing you need to establish social media, SEO (Search Engine Optimization) and have killer content marketing in order for a succesful marketing campaign. Just likeContinueContinue reading “The Marketing Super Bowl”

How Will Facebook’s Graph Search Change Digital Marketing?

With Facebook’s announcement of their new Graph Search feature impacted the digital marketing community. How successful will Graph Search be? Since this feature has not been rolled out to everyone yet its too early to tell at this point. We can predict that it will change the internet marketing sphere and greatly impact SEO (SearchContinueContinue reading “How Will Facebook’s Graph Search Change Digital Marketing?”

Your Social Media Roots

The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong  foundation until you can branch out. The same goes for social media which is  becoming a more important component of today’s marketing mix. Vertical Measures created this Internet Marketing Infographic which doesContinueContinue reading “Your Social Media Roots”

The History of Marketing

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs. Key points to remember in 2003- 2004ContinueContinue reading “The History of Marketing”

Speakers Announced for Search Marketing Expo – SMX West

Redding, CT (PRWEB) January 21, 2013 The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search,  social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention CenterContinueContinue reading “Speakers Announced for Search Marketing Expo – SMX West”

New Webinar: 5 Steps of SOcial Media Lead Generation

Duration: 60min Presenter: Kipp Bodnar, Inbound Marketing Manager at HubSpot Hashtag: #SMLeads Who should view? Marketing professionals and business owners who want to learn how to generate leads with social media. Additionally marketers already generating social media leads should plan to attend to learn how to improve current efforts. Social media marketing isn’t about hugs,ContinueContinue reading “New Webinar: 5 Steps of SOcial Media Lead Generation”

SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% inContinueContinue reading “SEO vs. Social Media: Which Is Best for Your Marketing?”

20 Marketing Trends & Predictions for 2013 & Beyond

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, anContinueContinue reading “20 Marketing Trends & Predictions for 2013 & Beyond”

SOcial Media is Going Corporate

How and why businesses are sharing, posting, tweeting, blogging and pinning: 94% use social media, 85% say its given their business more exposure, 58% say that social media has generated leads and loyal fans. Favorite social media tools are: Facebook at 92%, Twitter at 82%, LinkedIn at 73%, Blogs at 61% 58% of Fortune 500ContinueContinue reading “SOcial Media is Going Corporate”

Guy Kawasaki Announced as #TCS2013 Keynote Speaker

Austin, TX (PRWEB) January 03, 2013 Digital Marketer has announced Guy Kawasaki as another keynote speaker for their 2013 Traffic and Conversion Summit in San Francisco, California January 18-20, 2013. With just weeks to go before the event, the news comes just in time for people to take advantage of their last chance to registerContinueContinue reading “Guy Kawasaki Announced as #TCS2013 Keynote Speaker”

What’s the ROI of Empathy?

An exclusive, live webinar from Social Media Today Jan 10th at 1pm EST / 10am PST Can your company reap tangible rewards by practicing an empathetic approach to customer relationships? We have all likely heard about the importance of empathy in business and with customers – but many corporate leaders don’t see this mindset asContinueContinue reading “What’s the ROI of Empathy?”

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

2012 has been a year of change in social media. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. With 2013 here, take this time toContinueContinue reading “21 Social Media Updates & Advancements to Inspire Your 2013 Strategy”

Internet Marketing 2013

Internet Marketing Strategies 2013: What Is Working For Marketers? Social Media increases market effectiveness. Blogging generates a high volume of traffics which turns into leads and customers. SEO (Search Engine Optimization) is becoming more and more important with competition. Website Pages means more  traffic which turns into leads and customers. Email Marketing is the mostContinueContinue reading “Internet Marketing 2013”

Best of the Web, Delivered: The Reddit Manual

Wonder how your friends always find cool stuff on the Internet before you? They’re probably using Reddit, the self-proclaimed “front page of the Internet”. This site, essentially a collection of links, is your key to finding the best things on the web.It can also be confusing to use at first. Good thing there’s Best ofContinueContinue reading “Best of the Web, Delivered: The Reddit Manual”

How Social Media is Changing Customer Service

An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback. As more and more consumers are reaching out to brands on social media channels, knowing how to handle support-related requests and build customer relationships is essential in growing your business and outpacing the competition. Businesses now have theContinueContinue reading “How Social Media is Changing Customer Service”

CMO Guide to Inbound Marketing

Everything an Executive Needs to Know About Inbound Marketing! With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping aContinueContinue reading “CMO Guide to Inbound Marketing”

Social Media Success Kit

Success Starts Here! Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit  contains helpful resources and best practices including the best ebooks, webinars, white papers, blogContinueContinue reading “Social Media Success Kit”