How to Create Five Fabulous Infographics in PowerPoint

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t. The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created five fully customizable templates that willContinueContinue reading “How to Create Five Fabulous Infographics in PowerPoint”

10 Useless Things to Cut From Your Marketing

Cut the fat & start spending time on tactics that will actually drive conversion! The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s somethingContinueContinue reading “10 Useless Things to Cut From Your Marketing”

Free Template: The Social Media Publishing Schedule

An Easy-to-Use Excel Template for Managing Your Social Media. With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when? Our customizable Social Media Publishing Schedule will allow you to organize your social mediaContinueContinue reading “Free Template: The Social Media Publishing Schedule”

How to Attract Customers with Twitter & Vine

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure. Yes, Twitter is aContinueContinue reading “How to Attract Customers with Twitter & Vine”

New Webinar: 5 Steps of SOcial Media Lead Generation

Duration: 60min Presenter: Kipp Bodnar, Inbound Marketing Manager at HubSpot Hashtag: #SMLeads Who should view? Marketing professionals and business owners who want to learn how to generate leads with social media. Additionally marketers already generating social media leads should plan to attend to learn how to improve current efforts. Social media marketing isn’t about hugs,ContinueContinue reading “New Webinar: 5 Steps of SOcial Media Lead Generation”

SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% inContinueContinue reading “SEO vs. Social Media: Which Is Best for Your Marketing?”

20 Marketing Trends & Predictions for 2013 & Beyond

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, anContinueContinue reading “20 Marketing Trends & Predictions for 2013 & Beyond”

Facebook: Likes, Comments & Shares

Social Media Profiles: How to Get More Facebook Likes, Comments and Shares? This infographic via HubSpot goes into detail about the types of Facebook posts that are most popular: picture, text, video and link as well as the day and time to post.

17 SEO Myths You Should Leave Behind in 2013

Prepare for a Strong 2013 By Debunking These SEO Myths To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus onContinueContinue reading “17 SEO Myths You Should Leave Behind in 2013”

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

2012 has been a year of change in social media. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. With 2013 here, take this time toContinueContinue reading “21 Social Media Updates & Advancements to Inspire Your 2013 Strategy”

62 Social Media Tips from Around the World

40% of businesses around the world have acquired new customers through social media. But does your business target a global audience? Do you want to get more traffic and leads from different countries around the world? If you are a global enterprise, it can be hard to know how to target foreign-speaking audiences who useContinueContinue reading “62 Social Media Tips from Around the World”

Online Marketing Opportunity Report: Social Media, Blog & SEO

It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer: Where should YOU market online? You have finite resourcesContinueContinue reading “Online Marketing Opportunity Report: Social Media, Blog & SEO”

The Future of Social Media Lead Management

44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level? Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The FutureContinueContinue reading “The Future of Social Media Lead Management”

The Step-by-Step Guide to Lovable Marketing Campaigns

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow. From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you howContinueContinue reading “The Step-by-Step Guide to Lovable Marketing Campaigns”

Free SEO Crash Course: 3-Part Video Series

Covering everything from SEO basics to advanced strategies. 69% of online marketers use SEO (Search Engine Optimization) strategies to drive traffic to their sites. At this point, search engine optimization has become a must-have for anyone who wants to get found online. It’s one of the first steps you need to take before you jumpContinueContinue reading “Free SEO Crash Course: 3-Part Video Series”

Free Webinar: 6 Steps to Accelerate SMB Growth in 2013

DATE/TIME: Wednesday, December 12th at 1:00 pm EST DURATION: 60 minutes, including Q&A PRESENTERS: Brian Millham EVP, Commercial Sales at salesforce.com, Alex Bard SVP of Service Cloud at salesforce.com, and Brian Halligan, CEO and co-founder at HubSpot. Brian Millham is the EVP of Commercial Sales at salesforce.com. He is responsible for leading the SMB and CommercialContinueContinue reading “Free Webinar: 6 Steps to Accelerate SMB Growth in 2013”

How to Master Facebook Marketing in 10 Days eBook

Wondering how to quickly build a faithful following on Facebook? Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more. In HubSpot’s new eBook “How to Master Facebook Marketing in 10ContinueContinue reading “How to Master Facebook Marketing in 10 Days eBook”

Uncovering Marketing Benchmarks [eBook]

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000ContinueContinue reading “Uncovering Marketing Benchmarks [eBook]”

Marketing Goes Mobile – and Local [WEBINAR]

How Location-Based Services Transform Mobile Marketing An exclusive, live webinar from Social Media Today and Pivot Conference October 23th at 12pm EST / 9am PST How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never beforeContinueContinue reading “Marketing Goes Mobile – and Local [WEBINAR]”

How to Grow Your LinkedIn Group Exponentially [WEBINAR]

Learn from the founder of the fourth largest LinkedIn Group! 53% of LinkedIn users join ten or more groups. Clearly, LinkedIn Groups present a good marketing opportunity — so how do you ensure people are joining your group? LinkedIn Groups are an integral part of social media lead generation. Learn how to grow your LinkedInContinueContinue reading “How to Grow Your LinkedIn Group Exponentially [WEBINAR]”