Cut the fat & start spending time on tactics that will actually drive conversion! The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s somethingContinueContinue reading “10 Useless Things to Cut From Your Marketing”
Tag Archives: eBook
50 Tried and True Social Insights From Real Marketers
There’s a ton of content on how to do social marketing – but this FREE eBook is different than any I’ve seen before. Marketo travelled to 15 cities and talked to over 2000 marketers about their social marketing efforts – from implementation to execution to measurement. They gathered all their insights – from what reallyContinueContinue reading “50 Tried and True Social Insights From Real Marketers”
Marketing Metrics & Analytics Guide
Want to learn more about marketing metrics and what they are? The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI. This informative eBook by Marketo will show you: Accountability, ROI and Framework: Learn why today’s marketers need toContinueContinue reading “Marketing Metrics & Analytics Guide”
SEO vs. Social Media: Which Is Best for Your Marketing?
Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% inContinueContinue reading “SEO vs. Social Media: Which Is Best for Your Marketing?”
17 SEO Myths You Should Leave Behind in 2013
Prepare for a Strong 2013 By Debunking These SEO Myths To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus onContinueContinue reading “17 SEO Myths You Should Leave Behind in 2013”
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
2012 has been a year of change in social media. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. With 2013 here, take this time toContinueContinue reading “21 Social Media Updates & Advancements to Inspire Your 2013 Strategy”
Free Ebook: 47 Handy Facebook Stats and Charts
Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign. Do you know the best time to engage with your customers on Facebook? Learn this and more in this free ebook. We have compiled 47 stats, charts and graphs on Facebook thatContinueContinue reading “Free Ebook: 47 Handy Facebook Stats and Charts”
The Future of Social Media Lead Management
44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level? Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The FutureContinueContinue reading “The Future of Social Media Lead Management”
The Step-by-Step Guide to Lovable Marketing Campaigns
Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow. From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you howContinueContinue reading “The Step-by-Step Guide to Lovable Marketing Campaigns”
Build & Operate A Content Marketing Machine
Driving Leads With Content Marketing Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing? In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to: Develop and refine your own content planContinueContinue reading “Build & Operate A Content Marketing Machine”
How to Use Facebook for Mobile Marketing
Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers. Learn how to optimize your Facebook presence for mobile users. This ebook will walkContinueContinue reading “How to Use Facebook for Mobile Marketing”
How to Master Facebook Marketing in 10 Days eBook
Wondering how to quickly build a faithful following on Facebook? Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more. In HubSpot’s new eBook “How to Master Facebook Marketing in 10ContinueContinue reading “How to Master Facebook Marketing in 10 Days eBook”
Optimize Your SOcial Channel for Lead Generation
Get More From Your Social Programs If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook. In this guide you will learn how to: Leverage social media channels: Facebook, Twitter, LinkedIn, Pinterest Incorporate social marketing into every stage of your sales funnel TurnContinueContinue reading “Optimize Your SOcial Channel for Lead Generation”
Tips for the SOcial Marketer: Twitter
Get More Out of Twitter If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet. This cheat sheet is full of practical insights that will help you: Identify Twitter accounts that will be relevant to you, yourContinueContinue reading “Tips for the SOcial Marketer: Twitter”
Definitive Guide to SOcial Marketing
This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to: Drive peer-to-peer sharing and promote influencer marketing Turn social media channels into powerful lead generation channels Incorporate social media marketing throughout the sales funnel Effectively measure social marketing to determine real business ROIContinueContinue reading “Definitive Guide to SOcial Marketing”
Uncovering Marketing Benchmarks [eBook]
Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000ContinueContinue reading “Uncovering Marketing Benchmarks [eBook]”
SO! What? SOcial 