Customer – SO! What? SOcial

Getting Closer to the Customer: A Challenge for the C-Suite

Getting Closer to the Customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels such as social media and mobile Based on interviews with 800 senior executives, including 244 CEOs from around the world, the study found that:ContinueContinue reading “Getting Closer to the Customer: A Challenge for the C-Suite”

5 Ways to Encourage Customers to Share Your Content

How to Utilize Your Customer Base for Content Promotion Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage themContinueContinue reading “5 Ways to Encourage Customers to Share Your Content”