Tag Archives: B2B Marketing

Double Your ROI on Pay Per Click Advertising‏

Modern B2B Marketing Double Your ROI on Pay Per Click Advertising‏: Build Effective Landing Pages 93% of B2B Buyers are using search when starting the buying process. Reach more prospects and attain more customers by creating compelling landing pages. The top 10 most effective best practices include: Layouts and Templates: Build simple HTML templates thatContinueContinue reading “Double Your ROI on Pay Per Click Advertising‏”

Webinar: Social Content Marketing with SlideShare

Please join us for a live webinar on Social Content Marketing with SlideShare on Tuesday December 11th. Our special guest is Todd Wheatland, author of the recently published Marketer’s Guide to SlideShare. The webinar is of particular interest to B2B marketers from large organizations looking to leverage SlideShare for content marketing. In this session, you’llContinueContinue reading “Webinar: Social Content Marketing with SlideShare”

Using Visitor Intelligence to Drive More Business

Receive Your Complimentary Guide NOW!”Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business”Today’s internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads. The Web has revolutionized the way in which your prospects research and buy solutions and given savvy B2B marketers unprecedented access toContinueContinue reading “Using Visitor Intelligence to Drive More Business”

Harnessing the Power of Online Networks

Harnessing the Power of Online Networks: How to Incentivize the Online Behavior You Need An exclusive, live webinar from Social Media Today December 11th at 12pm EST / 9am PST How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either forContinueContinue reading “Harnessing the Power of Online Networks”

Communicators Invest Heavily in Content Marketing

Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study, 86% of B2C organizations market with content—regardless of company size or industry. Some of the nuggets from the study: B2C organizations use an averageContinueContinue reading “Communicators Invest Heavily in Content Marketing”

What’s Your Trump Card in Content Marketing

An exclusive, live webinar from Social Media Today and Pivot November 27th at 12pm EST / 9am PST Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some toolsContinueContinue reading “What’s Your Trump Card in Content Marketing”

Harnessing the Power of Online Networks

How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect. This webinar will explore the options and original ideas for reinforcing certainContinueContinue reading “Harnessing the Power of Online Networks”

SOcial Media 2 Support Sales

This session gets behind the hype of social media marketing for the business-to-business marketer. By mapping specific social media tools and techniques against a considered buying process, you can confidently assess and select the right mix for your organisation. Understanding how to reach the right people, at the right time, with the right material hasContinueContinue reading “SOcial Media 2 Support Sales”

Marcomms Agencies: Benchmarking Report

This marcomms agencies benchmarking report is the first comprehensive examination of the B2B marketing communications agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. The top line stats from the report are available to download as an infographic.It provides exclusive insights into key trends and detailed breakdowns ofContinueContinue reading “Marcomms Agencies: Benchmarking Report”

Debunking Mobile Research Myths [WEBINAR]

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers. Predictions suggest that internet usage via mobile devices will account for half of all internet usageContinueContinue reading “Debunking Mobile Research Myths [WEBINAR]”

Multi Content Funnel Marketing [WEBINAR]

How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel. The webcast will give an overview of how companies can build a winning content marketingContinueContinue reading “Multi Content Funnel Marketing [WEBINAR]”