Category Archives: #socialmedia

47 Stats for Remarkable Holiday Marketing in 2012

‘Tis the season! And you know what that means: It’s game time for holiday shoppers… and holiday marketers. Online shoppers are expected to grow from 137 million in 2010 to 175 million in 2016, while adoption of mobile shopping habits are also on the rise. As a result, businesses are taking advantage of these growingContinueContinue reading “47 Stats for Remarkable Holiday Marketing in 2012”

Communicators Invest Heavily in Content Marketing

Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study, 86% of B2C organizations market with content—regardless of company size or industry. Some of the nuggets from the study: B2C organizations use an averageContinueContinue reading “Communicators Invest Heavily in Content Marketing”

Social Media Monitoring #MSM12

#MSM12 Join the conversation Social media monitoring is now an essential activity for any large organization. Capturing real-time insights into what people are saying about your company, products, staff and competitors offers direct benefits in terms of brand management, marketing, product development and customer support. But with more than 400 social media monitoring tools onContinueContinue reading “Social Media Monitoring #MSM12”

LinkedIn: Who! What? When! Why?

Who: Everyone who works What: Networking, job hunting, showcasing your professional accomplishments When: Check in weekly; more if you’re actively job hunting Why: It’s a gold mine of industry intelligence to expand your professional network and relationship management SO! What? A SOcial Media Company.  Located in Vancouver, British Columbia. Engage. Connect. SOcialize. More information? Contact us: sowhatsocial@gmail.com 

What Do CEOs Think Of Social Media? [INFOGRAPHIC]

Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers? IBM conducted an in- depth study with more than 1,70o CEO’s, public leaders, and general managers from across the globe in 64 countries. Their findings are detailed in the following infographic: SOURCE: IBM

New Webinar Series for HootSuite Free Users

Have you ever wanted to have access to your own social media coach? Thanks to our new series of “Overview Webinars for HootSuite Free Users,” you can.Our Social Media Coaches work to help maximize your understanding of the HootSuite dashboard, with resources like webinars and training. Previously available only for Pro users, our new SocialContinueContinue reading “New Webinar Series for HootSuite Free Users”

What’s Your Trump Card in Content Marketing

An exclusive, live webinar from Social Media Today and Pivot November 27th at 12pm EST / 9am PST Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some toolsContinueContinue reading “What’s Your Trump Card in Content Marketing”

Inside Social Apps #ISANYC

December 3, 2012 New York City Register for Inside Social Apps 2012 About The Conference Inside Social Apps is San Francisco’s largest conference dedicated exclusively to the emerging social apps industry. Join us in New York City’s Silicon Alley on December 3 for our first-ever East Coast edition of the show. This industry-facing conference takesContinueContinue reading “Inside Social Apps #ISANYC”

Hallmark Cards Closes a Plant as Consumers Turn to Personalised Greeting Cards

Adelaide, South Australia (PRWEB UK) 22 November 2012 Hallmark Cards Inc., the top card maker in the United States, recently announced that it will close one of its plants, which produces one-third of its greeting cards. In addition, it plans to consolidate operations and cut 300 jobs. Binh An Nguyen, Owner of Online Printing Company,ContinueContinue reading “Hallmark Cards Closes a Plant as Consumers Turn to Personalised Greeting Cards”

Mario Lopez Hosts Live Google Hangout with Fans

McLean, Virginia (PRWEB) November 21, 2012 Mario Lopez Hosts a Google Hangout with GoodChime! Through a partnership with GoodChime!, the social network that promotes healthy lifestyles, the live event is scheduled for Monday, November 26 at 4pm (EST). It will also be viewable on GoodChime’s YouTube channel and a few of the questioners will beContinueContinue reading “Mario Lopez Hosts Live Google Hangout with Fans”

Email Marketing to Marketing Automation

Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the emailContinueContinue reading “Email Marketing to Marketing Automation”

Social Media Tactical Plan Download

Whether you’re an avid participant in social media or just getting started, you need a social media strategy to give you the results your business needs. Download the updated Social Media Tactical Plan Template to create a customized plan that is tailored to your key business objectives. Serving as the foundation to start incorporating socialContinueContinue reading “Social Media Tactical Plan Download”

Harnessing the Power of Online Networks

How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect. This webinar will explore the options and original ideas for reinforcing certainContinueContinue reading “Harnessing the Power of Online Networks”

Innovation from the Crowd: How Customers Design Today’s Products

An exclusive, live webinar from Social Media Today November 20th at 12pm EST / 9am PST Has social media irreversibly changed the product development process? The social media Web helps express the collective voice of countless consumers with opinions and ideas about products and services, and increasingly, smart organizations are increasingly referencing this new sourceContinueContinue reading “Innovation from the Crowd: How Customers Design Today’s Products”

Webinar: Nancy Duarte – Transform Business to Business Audiences with Visual Stories

World renowned communication expert and persuasion specialist Nancy Duarte has cracked the code for effectively incorporating story patterns into business communications. In this webinar, she will show you how to make a strong connection with your audience and lead them to purposeful action. REGISTER NOW! You will learn how to: Tell purposeful stories that spur yourContinueContinue reading “Webinar: Nancy Duarte – Transform Business to Business Audiences with Visual Stories”

Google Search Algorithm Shifting to On-line Public Relations Campaigns

NEW YORK, Nov. 19, 2012 /PRNewswire-iReach/ An important shift is occurring in which the page rank of a web page is based no longer on the number of back links but rather on the amount of social media interactions, user views, and original content a page has. Once the dominating factor in any page rankingContinueContinue reading “Google Search Algorithm Shifting to On-line Public Relations Campaigns”

How to Conduct a Social Media Audit

HootSuite’s Solution Partners Program, a program designed for agencies and consultancies looking to demonstrate social leadership by introducing clients to HootSuite, is hosting a webinar geared towards agencies and consultancies who want to improve their clients’ use of social media for businesses. Aki Kaltenbach Join HootSuite’s Director of Solution Partners, Aki Kaltenbach and our residentContinueContinue reading “How to Conduct a Social Media Audit”

The Most Powerful LinkedIn Webinar You’ve Ever Seen

You know that all of your prospects are on LinkedIn. And you know that LinkedIn can be used to generate leads and grow sales, not to mention position yourself and your brand as a leading authority. But by now you’ve probably realized that the things most people are telling you to do…they just don’t generateContinueContinue reading “The Most Powerful LinkedIn Webinar You’ve Ever Seen”

How to Master Facebook Marketing in 10 Days eBook

Wondering how to quickly build a faithful following on Facebook? Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more. In HubSpot’s new eBook “How to Master Facebook Marketing in 10ContinueContinue reading “How to Master Facebook Marketing in 10 Days eBook”

STOP Wasting Time and Money on Social Media

Date: November 15, 2012 Time: 01:00 PM EST Duration: 1 hour Host(s): MarketingSherpa Sponsored by: Todd Lebo Senior Director of Content & Business Development MECLABS Matt Bailey Founder & President SiteLogic Marketing, Inc. Meeting Description: How much time and money should I spend on social media, and what can I expect? Those are the twoContinueContinue reading “STOP Wasting Time and Money on Social Media”

Ten Commandments For B2B SOcial Media Campaigns

Denver, Colorado (PRWEB) November 13, 2012 The world’s largest network of independent marketing communications agencies, Worldwide Partners, Inc. (WPI) with 87 agencies in 54 countries, representing $3.4 billion U.S. in capitalized billings, offers ten rules for utilizing social media in B2B marketing from WPI partner agencies Godfrey in Pennsylvania, Mintz & Hoke in Connecticut andContinueContinue reading “Ten Commandments For B2B SOcial Media Campaigns”