Category Archives: Marketing

Effective “Big Data” Management = Successful Online Marketing

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organizedContinueContinue reading “Effective “Big Data” Management = Successful Online Marketing”

10 Useless Things to Cut From Your Marketing

Cut the fat & start spending time on tactics that will actually drive conversion! The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s somethingContinueContinue reading “10 Useless Things to Cut From Your Marketing”

Marketing Metrics & Analytics Guide

Want to learn more about marketing metrics and what they are? The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI. This informative eBook by Marketo will show you: Accountability, ROI and Framework: Learn why today’s marketers need toContinueContinue reading “Marketing Metrics & Analytics Guide”

Webinar Series: Everything You Need to Know About Marketing Automation!

Part 1: Everything You’ve Always Wanted to Know About Marketing Automation  Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo Part 2: Buying and Becoming Successful with Marketing Automation Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: JonContinueContinue reading “Webinar Series: Everything You Need to Know About Marketing Automation!”

What is Content Marketing?

This is how today’s top marketers define content marketing:   How would you define content marketing? SO! What? A SOcial Media Company. Engage. Connect. SOcialize Located in Vancouver, British Columbia. More information? Contact us: info@sowhatsocial.com

Marketing: Lead Nurturing vs E-Mail Marketing

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunityContinueContinue reading “Marketing: Lead Nurturing vs E-Mail Marketing”

20 Marketing Trends & Predictions for 2013 & Beyond

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out. In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, anContinueContinue reading “20 Marketing Trends & Predictions for 2013 & Beyond”

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

2012 has been a year of change in social media. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. With 2013 here, take this time toContinueContinue reading “21 Social Media Updates & Advancements to Inspire Your 2013 Strategy”

The Step-by-Step Guide to Lovable Marketing Campaigns

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow. From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you howContinueContinue reading “The Step-by-Step Guide to Lovable Marketing Campaigns”

Top LinkedIn Groups for Social Business

eMarketing Association Network Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA. Be sure to check out our annual conference, TheContinueContinue reading “Top LinkedIn Groups for Social Business”

Have Smartphones and Social Media Made Your Website Irrelevant?

Buchanan, MI (PRWEB) September 14, 2012 The rapid rise of social media and smartphone adoption has sparked lively debate among executives questioning the relevancy of a company’s website and the importance of its web presence. Against this backdrop, the Internet consultants at Precept Partners have answered the challenge with the complete redesign and re-launch ofContinueContinue reading “Have Smartphones and Social Media Made Your Website Irrelevant?”

Social Media for Small Businesses – Defining a Strategy

NEW YORK, Sept. 12, 2012 /PRNewswire/ Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking aContinueContinue reading “Social Media for Small Businesses – Defining a Strategy”

Integrating Search and Social with Content Syndication to Maximize Storytelling

NEW YORK, Sept. 12, 2012 /PRNewswire/  The volume of content being published and the pace at which it is being created is increasing rapidly, requiring professional communicators to evolve their strategies and give their content the strongest opportunity to be seen, heard and interacted with by their online audiences. At Content Marketing World 2012, PR Newswire’s GlobalContinueContinue reading “Integrating Search and Social with Content Syndication to Maximize Storytelling”

TheKnot.com Teams Up With CrowdRise To Launch Crowdsourced Wedding Charity Registry Program

NEW YORK, Aug. 15, 2012 /PRNewswire/ TheKnot.com, the #1 wedding planning resource, today announced the launch of its Charity Registry Program powered by CrowdRise, the leading micro-fundraising site benefiting nonprofit organizations. Couples who are passionate about giving back can now choose from 1 million+ nonprofit organizations to create their own charity registry so that guests can make donations as their wedding gift.ContinueContinue reading “TheKnot.com Teams Up With CrowdRise To Launch Crowdsourced Wedding Charity Registry Program”

Constellation Software Inc. Acquires COREsense Inc.

TORONTO, ONTARIO–(Marketwire – Aug. 13, 2012) Constellation Software Inc. (“Constellation”) (TSX:CSU) announced today that it has completed, through its wholly-owned subsidiary Friedman Corporation (“Friedman”), the acquisition of the business of COREsense Inc. (“COREsense”). COREsense offers fully-featured, configurable applications for multi-channel retailers and direct to consumer manufacturers, through a hosted solution. COREsense’s ERP solution (ERP) supportsContinueContinue reading “Constellation Software Inc. Acquires COREsense Inc.”

DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]

Hosted By:Matthew GrantLength:32:00Rating: Download Podcast All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.” I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, firstContinueContinue reading “DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]”