Category Archives: Content Marketing

Content Rules Book

Facebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieveContinueContinue reading “Content Rules Book”

Content Marketing Defined

This is how today’s top marketers define content marketing: Content marketing is a marketing strategy of creating and syndicating relevant and valuable information with the main objective of attracting and engaging a specific target audience. It’s a way of communicating with your prospects and customers in a non-intrusive way because you aren’t directly pitching yourContinueContinue reading “Content Marketing Defined”

Content Marketing vs. Traditional Advertising

Content Marketing vs traditional advertising? The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today: What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy. How are companies using it? Social media (79%), articleContinueContinue reading “Content Marketing vs. Traditional Advertising”

Killer Content Marketing

Drive Conversions With Killer Content Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort. This cheat sheet includes: The six rules for content marketingContinueContinue reading “Killer Content Marketing”