Author Archives: SO! What? SOcial

Influencing IT Decisions with Social Media

Wednesday, February 27, 2013 12:30pm (PT) / 3:30pm (ET) Duration: 30 minutes Speakers: Michael Weir Head of Category Development – Technology Sector, LinkedIn Emily Friedman Associate Research Consultant, LinkedIn B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use socialContinueContinue reading “Influencing IT Decisions with Social Media”

Innovators of the Year 2013

When? March 27, 2013 at 5:30 Where? 1055 Canada Place, Vancouver, British Columbia, V6C 0C3 Who? BCBusiness Innovators of the Year 2013 Hashtag on Twitter: #Innovate2013 BCBusiness crowns B.C.’s 20 most innovative organizations and companies for five years in a row. Want to network with the leaders of tomorrow? How about sharing your ideas whileContinueContinue reading “Innovators of the Year 2013”

Mobile Video – The Next Social Trend

This year Video is becoming a major social media marketing trend. Twitter’s app Vine was release last month which was shortly followed by Facebook’s video recording feature for iOS app. This infographic created by Uberflip provides detailed figures ad facts about the video market currently happening in the market an what it means for howContinueContinue reading “Mobile Video – The Next Social Trend”

When To Post On SOcial Media Networks?

What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reachContinueContinue reading “When To Post On SOcial Media Networks?”

The Definitive Guide to Marketing Automation‏

All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal. You’ll learn: How marketing automation differs from CRMContinueContinue reading “The Definitive Guide to Marketing Automation‏”

Reorganize Your Social Business

With today’s rapidly evolving media landscape, even the savviest businesses may find it difficult to keep up with the changes. If you want to hit the ground running, the most important first step is to get your company’s teams organized around social media. HootSuite University is proud to host Reorganize Your Social Business with BenContinueContinue reading “Reorganize Your Social Business”

Elite Members on LinkedIn

Are you part of LinkedIn elite? LinkedIn has recently began sending out notifications to users who in 2012 were the top 1%, 5% and 10% most-viewed profiles. If you were among those your message looked similar to this: Elite members were notified for their accomplishments in a campaign launched by LinkedIn. What are your opinions? ContinueContinue reading “Elite Members on LinkedIn”

Best LinkedIn Company Pages of 2012

The 12 Best Company Pages of 2012 were announced by LinkedIn . Are you using your LinkedIn Company Page effectively?  This presentation shows how organizations and businesses alike are showcasing their brand and connecting with their target audience. Via LinkedIn

Using Crowdsourcing to Slash Marketing Costs

Did you know  that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs. Join usContinueContinue reading “Using Crowdsourcing to Slash Marketing Costs”

The SOcial Grammys

The 55th Annual Grammy Awards on Sunday was an impressive night of entertainment for both artists and fans. The Social Grammys’ infographic was created by activ8social. Using a social media analysis this social media infographic focuses on four awards, which correctly predicted two out of four artists. The results from this infographic were complied byContinueContinue reading “The SOcial Grammys”

Free Download: On-Page SEO Template

Free Download: On-Page SEO Template This SEO Template  by HubSpot will guide you as you organize your website’s on-page SEO (search engine optimization). The components of the template allow you to plan your SEO in advance, so you can either implement your strategy step-by-step on your own, or hand the whole thing off to someoneContinueContinue reading “Free Download: On-Page SEO Template”

Content Rules Book

Facebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieveContinueContinue reading “Content Rules Book”

98% Of Job Recruiters Used SOcial Media In 2012

In 2012 98 percent of recruiters used social media during the hiring process, which is up from 2011 at 94 percent. The perferred social media marketing network of their choice was LinkedIn at 97 percent followed by Facebook at 51 percent and Twitter at 49 percent. 38 percent of recruiters are planning to use TwitterContinueContinue reading “98% Of Job Recruiters Used SOcial Media In 2012”

Want to Increase Your Twitter Followers?

Tweeting Consistency Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media experts would agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. IContinueContinue reading “Want to Increase Your Twitter Followers?”

SOcial Media Schedule

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below! Like SO! What? SOcial on FacebookContinueContinue reading “SOcial Media Schedule”

Facebook’s Graph Search

  SO! What? A SOcial Media Company. Engage. Connect. SOcialize Located in Vancouver, British Columbia. More information? Contact us: info@sowhatsocial.com Like SO! What? SOcial on Facebook or follow us on Twitter

The Marketing Super Bowl

Marketing and the Super Bowl have more in common than you may think. They both take a lot of strategy, hard-work, determination, talent and overall teamwork to be successful. In marketing you need to establish social media, SEO (Search Engine Optimization) and have killer content marketing in order for a succesful marketing campaign. Just likeContinueContinue reading “The Marketing Super Bowl”

The Social Super Bowl Ad Brawl

Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000  reactions on Twitter was GoDaddys ad featuring Bar Refaeli  followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.The brandsContinueContinue reading “The Social Super Bowl Ad Brawl”

Happy Super Bowl Sunday!

Happy Super Bowl Sunday! The San Francisco 49ers and the Baltimore Ravens face off in the 2013 Super Bowl today. Teams: San Francisco 49ers VS Baltimore Ravens Location: Mercedes-Benz Superdome in New Orleans, Louisiana Date: Sunday, February 3, 2013 National anthem: Alicia Keys Halftime performance: Beyonce Who do you predict is going to win SuperContinueContinue reading “Happy Super Bowl Sunday!”

How Will Facebook’s Graph Search Change Digital Marketing?

With Facebook’s announcement of their new Graph Search feature impacted the digital marketing community. How successful will Graph Search be? Since this feature has not been rolled out to everyone yet its too early to tell at this point. We can predict that it will change the internet marketing sphere and greatly impact SEO (SearchContinueContinue reading “How Will Facebook’s Graph Search Change Digital Marketing?”

Social BOOM!

What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon.   Social BOOM!  Goes into detail about every aspect of social media including website, blog, e-zineContinueContinue reading “Social BOOM!”

Social Media Showdown: Super Bowl XLVII

What is turing out to be a social media spectacular? Super Bowl XLVI. As the San Francisco 49ers and Baltimore Ravens make their way to New Orleans there is another battle happening across the social web. What are the themes being discussed? Who has the advantage?  This infographic created by Networked Insights which is aContinueContinue reading “Social Media Showdown: Super Bowl XLVII”

Retail & the Mobile Web: Social Shopping

An exclusive, live webinar from Social Media Today February 5th at 12pm EST / 9am PST Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” manyContinueContinue reading “Retail & the Mobile Web: Social Shopping”