Author Archives: SO! What? SOcial

Why Women Are The Real Power Behind SOcial Media?

This infographic designed for FinancesOnline.com, goes into detail about why women dominate social media. Clearly women are dominating the fast- growing, visually oriented websites. Why do you think women dominate social media? Do you think social media will become “girl territory”

Did You Know 70% of Pinterest Engagement is Community Driven?

Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands?

This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement.

“Brands need to go forth and pin,” says Jordan Bitterman, Senior Vice President, Social, Mobile and Content Lead, Digitas. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guess-work out of their visual content strategy, and share the types of images their audience wants to see.”

Infographic: 45 SOcial Media Stats of 2013

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are..

Infographic: The Rise of SOcial Media as a Profession

Within the last few years, careers in social media have been recognized as value for companies wanting to connect with customers online.
Offterpop, a social media marketing platform compiled data from a LinkedIn study where since 2010 there has been a 1,357 percent increase in social media marketing positions posted.
Want to know more about the rise of social media jobs?

Millennials & SOcial Media = ?

Did you know that over three quarters of 15-34 year olds knows as Generation Y log on to social media everyday? This infographic created by InSites Consulting discovered that 56 percent of respondents said they use social media as a way to communicating and sending private messages while 54 percent use it to kill time. 92 percent of GenYers have no intention to stop using social media channels- which leaves a huge market for the whole social universe.

How to Market on LinkedIn [Infographic]

This infographic by mindflash.com showcases LinkedIn marketing. Some basic stats include: the fact that Linkedin has over 135 Million users worldwide, the average household income of a LinkedIn user is $109,000 and that 77% of LinkedIn users are 25 or older. Having a complete profile on LinkedIn is imperative as well as giving recommendations on skillsContinueContinue reading “How to Market on LinkedIn [Infographic]”

Using SOcial Media For Lead Generation

Social media can be an effective lead generation tool for your business. This infographic created by Wishpod  goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers. Facebook, the largest social network in the worldContinueContinue reading “Using SOcial Media For Lead Generation”

Link Building Made Simple: FAQ’s on Link Building

Link building made simple: FAQ’s on link building Webcast Date: July 16th, 2013 1:00 EDT (10:00 PDT) Speaker: Jon Ball, Page One Power Quality inbound links are essential to get the best page rankings. But where and how do you get started with link building? Join us for this LIVE webcast to learn the answersContinueContinue reading “Link Building Made Simple: FAQ’s on Link Building”

LinkedIn Marketing Solutions – Marketing to Mindset

This #LinkedInBC event held at the Vancouver Convention Centre on Tuesday June 18, 2013 was designed for marketing leaders, and provided an robust overview of marketing in the digital sphere from industry professionals and information on how LinkedIn Marketing Solutions can be a critical part of your company’s digital marketing mix. Leah Sparks an AccountContinueContinue reading “LinkedIn Marketing Solutions – Marketing to Mindset”

Facebook Adds Searchable Hashtags

Facebook has just announced that it is launching hashtags to ease following conversations you are interested in. Currently hashtags are only “beginning to roll out” the feature, so you might not see it right away. Facebook says that the hashtags that you see “similar to other services like Instagram, Twitter, Tumblr, or Pinterest” as inContinueContinue reading “Facebook Adds Searchable Hashtags”

When Animals Take Over SOcial Media…

Are you an animal lover? Then you wouldn’t be surprised that on social media networking channels such as Twitter, Facebook, YouTube, Tumblr, and Pinterest the rapid growth of animals has surpassed that of famous celebrities worldwide. Do you know about the grumpy cat called Tard, what about the dogs Boo and Fenton? Why the animalContinueContinue reading “When Animals Take Over SOcial Media…”

Could Your Staff Be Your Best Brand Advocates?

An exclusive, live webinar from Social Media Today June 11th at 12pm EST / 9am PST Sponsored by Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. ButContinueContinue reading “Could Your Staff Be Your Best Brand Advocates?”

What Makes a Successful SOcial Media Campaign?

How is a social media campaign best executed? This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic? Like SO! What? SOcial SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

How to Create Five Fabulous Infographics in PowerPoint

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t. The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created five fully customizable templates that willContinueContinue reading “How to Create Five Fabulous Infographics in PowerPoint”

What’s the Career Landscape for Women Right Now?

What’s the career landscape for women right now? The latest insights from Today’s Professional Women Report, inspired by Connect: Professional Women’s Network, share what’s keeping women from career satisfaction.  

The Key to Building a Strong Online Reputation

In today’s digital work managing your brand reputation is challenging as it goes beyond traditional advertising onto digital media. For example one slip up on Facebook or Twitter could potentiallty bruise your business’s reputation for the long haul. This infographic below created by MDG states that 92 percent of customers trust other customers opinions postedContinueContinue reading “The Key to Building a Strong Online Reputation”

Maximizing Return From Your Facebook Investment

Speaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance and measureContinueContinue reading “Maximizing Return From Your Facebook Investment”

How Do Men and Women Use SOcial Media Differently?

Did you know that male and female behaviour is very different when it comes to social media? How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent.ContinueContinue reading “How Do Men and Women Use SOcial Media Differently?”

Effective “Big Data” Management = Successful Online Marketing

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organizedContinueContinue reading “Effective “Big Data” Management = Successful Online Marketing”

Why a SOcial CEO?

Did you know that only one in five CEO’s have a social network account? This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business. What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below. Like SO! What? SOcialContinueContinue reading “Why a SOcial CEO?”

Are Your SOcial Media Analytics Working for You?

An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to?  Are you confident in theContinueContinue reading “Are Your SOcial Media Analytics Working for You?”

Facebook: Best Days to Post, Segmented By Industry

Are you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different. The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion,ContinueContinue reading “Facebook: Best Days to Post, Segmented By Industry”