Author Archives: SO! What? SOcial

Writing a Communications and SOcial Media Guide

 SOcial Media Guide BE TRANSPARENT: “If you make a mistake, admit it. Be upfront and be quick with your correction,” said the Red Cross. BE RELEVANT: “Post content that invites responses – then stay engaged. Find others who have shared interests, cite them and ask them questions,” said the Red Cross. BE CONSIDERATE: “Encourage healthyContinueContinue reading “Writing a Communications and SOcial Media Guide”

SOcial Media Marketing Terms

<A API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other. Avatar – graphical images that represent people. They can be a logo, image, or photo. <B B2B – Business to Business (B2B), commonly used to describe the type ofContinueContinue reading “SOcial Media Marketing Terms”

Writing Effective Facebook Posts

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higherContinueContinue reading “Writing Effective Facebook Posts”

Google+: Who! What? When! Why?

Who: Anyone who wants more traction on the web What: The premier search tool on the internet today, featuring not only the best web search engine, but many additional features When: Check in weekly, add to your circles Why: Superior page ranking on search engines SO! What? A SOcial Media Company. Engage. Connect. SOcialize.  ContinueContinue reading “Google+: Who! What? When! Why?”

Amplify Your Inbound Marketing Impact

Maximize Inbound Marketing Results Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact? Download the inbound marketing white paper to learn: Inbound Marketing 101 – tips and techniques to get started Expanding visibility and reach with SEOContinueContinue reading “Amplify Your Inbound Marketing Impact”

Content Marketing Guide for Demand Generation

Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI.  Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn: The six rules of content marketingContinueContinue reading “Content Marketing Guide for Demand Generation”