In today’s digital work managing your brand reputation is challenging as it goes beyond traditional advertising onto digital media.
For example one slip up on Facebook or Twitter could potentiallty bruise your business’s reputation for the long haul. This infographic below created by MDG states that 92 percent of customers trust other customers opinions posted online, however less than half of marketing communications professionals are prepared to handle a brand crisis online.
What are your thoughts about this infographic? Do you trust opinions posted online by other customers?
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To answer your question, yes and no.
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