• Part 1: Everything You’ve Always Wanted to Know About Marketing Automation 
  Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo

• Part 2: Buying and Becoming Successful with Marketing Automation
  Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: Jon Miller, VP of Marketing, Marketo and Lorena Harris, VP of Corporate Marketing, Vantiv

Jon Miller
VP of Marketing, Marketo

Lorena Harris
VP of Corporate Marketing, Vantiv

Everything You Have Always Wanted to Know About Marketing Automation
Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ET
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including:

• What is marketing automation and why is it so hot right now?
• How is it different from other technology platforms, including CRM and email marketing?
• What are some of the common features?
• How do you build a business case and convince internal stakeholders to act?
• What is the future of marketing automation?

Buying and Becoming Successful With Marketing Automation 

Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ET

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn:

• How to select the right marketing automation vendor
• How to think big, start small, and move quickly with marketing automation
• How to manage your people, process, and technologies for success
• How Vantiv sold marketing automation to internal stakeholders
• How Vantiv managed change internally to create impact with marketing automation