Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. 
Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn:
- The six rules of content marketing
- How to map content to buying stages
- The three R’s of content optimization
Download the Content Marketing guide to create a powerful mix of content and drive demand.
Source: Marketo
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