USA – SO! What? SOcial

The Social Media Democracy: How Did Social Media Change the 2012 Election?

An exclusive, live webinar from Social Media Today November 6th at 12pm EST / 9am PST In 2008, the Obama campaign was credited as one of the first major political campaigns to successfully leverage a social media strategy as a major element of its communications. Four years later, social media is everywhere in politics, fromContinueContinue reading “The Social Media Democracy: How Did Social Media Change the 2012 Election?”

Can SOcial Media Predict Elections?

Can SOcial Media Predict Elections? Via StateTech

Ericsson study: TV viewing increasingly accompanied by use of social media

The results of Ericsson (NASDAQ:ERIC) ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66ContinueContinue reading “Ericsson study: TV viewing increasingly accompanied by use of social media”