The results of Ericsson (NASDAQ:ERIC) ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66ContinueContinue reading “Ericsson study: TV viewing increasingly accompanied by use of social media”
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