Wednesday January 23, 2013 2:00 pm-3:00 pm ET Register for SoLoMo Marketing Environment Overview Increasingly, sophisticated consumers are using mobile devices to access your company’s social media and web/e-commerce site. They’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy. To compete, businesses need an integrated approach toContinueContinue reading “How to Prepare Your Brand for Today’s SoLoMo Marketing Environment”
Tag Archives: Social Media Platforms
SOcial Media Predictions for 2013 & Beyond
With 2013 here, SO! What? SOcial has compiled a list of predictions for the New Year 2013. In 2012 we saw rapid developments with social media and we predict there will be much more where that came from this year. SOcial Media Advertising With an estimated $4.2 billion spent in 2012 on advertising with socialContinueContinue reading “SOcial Media Predictions for 2013 & Beyond”
SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012
2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to lead generation which will likely have an even bigger impact in 2013. Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook,ContinueContinue reading “SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012”
Digital Aptitude of 100 Prestige Brands in China
New York, NY (PRWEB) December 18, 2012 Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School ofContinueContinue reading “Digital Aptitude of 100 Prestige Brands in China”
SO! What? SOcial 