Monitoring for SOcial Customer Service

#SoCustServ Tuesday 22nd January 8am – 9am PST Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potentialContinueContinue reading “Monitoring for SOcial Customer Service”

Social Media Monitoring #MSM12

#MSM12 Join the conversation Social media monitoring is now an essential activity for any large organization. Capturing real-time insights into what people are saying about your company, products, staff and competitors offers direct benefits in terms of brand management, marketing, product development and customer support. But with more than 400 social media monitoring tools onContinueContinue reading “Social Media Monitoring #MSM12”