Monitoring for SOcial Customer Service

#SoCustServ Tuesday 22nd January 8am – 9am PST Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potentialContinueContinue reading “Monitoring for SOcial Customer Service”

How to Use Social Media for Customer Service

#SMMCS Social networks allow consumers to sing praise or vent frustrations to an audience of hundreds, or even thousands, with the click of a button. This is both a threat and an opportunity for large organizations. The first step in developing Social Customer Services is to develop a listening programme. But this raises a lotContinueContinue reading “How to Use Social Media for Customer Service”