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LinkedIn Groups Guide

There were currently 1.4 million LinkedIn groups. With so many groups, how do you find and choose which groups to join?

Communicators Invest Heavily in Content Marketing

Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study, 86% of B2C organizations market with content—regardless of company size or industry. Some of the nuggets from the study: B2C organizations use an averageContinueContinue reading “Communicators Invest Heavily in Content Marketing”

DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]

Hosted By:Matthew GrantLength:32:00Rating: Download Podcast All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.” I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, firstContinueContinue reading “DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]”