Influencing IT Decisions with Social Media

Wednesday, February 27, 2013 12:30pm (PT) / 3:30pm (ET) Duration: 30 minutes Speakers: Michael Weir Head of Category Development – Technology Sector, LinkedIn Emily Friedman Associate Research Consultant, LinkedIn B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use socialContinueContinue reading “Influencing IT Decisions with Social Media”

Your Social Media Roots

The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong  foundation until you can branch out. The same goes for social media which is  becoming a more important component of today’s marketing mix. Vertical Measures created this Internet Marketing Infographic which doesContinueContinue reading “Your Social Media Roots”