Tag Archives: Marketing Channels

The Step-by-Step Guide to Lovable Marketing Campaigns

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow. From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you howContinueContinue reading “The Step-by-Step Guide to Lovable Marketing Campaigns”

Getting Closer to the Customer: A Challenge for the C-Suite

Getting Closer to the Customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels such as social media and mobile Based on interviews with 800 senior executives, including 244 CEOs from around the world, the study found that:ContinueContinue reading “Getting Closer to the Customer: A Challenge for the C-Suite”