Sony Pictures Interactive Opens a Hotel Game on Facebook

CULVER CITY, Calif., Aug. 15, 2012 /PRNewswire/ Sony Pictures Interactive has launched the company’s first premium social game, The Hotel Transylvania Social Game (facebook.com/hoteltgame), it was announced today by Bob Osher, president, Sony Pictures Digital Productions, and Emmanuelle Borde, executive vice president and general manager, Sony Pictures Interactive.  Featuring the iconic setting of the upcoming Sony Pictures Animation monsterContinueContinue reading “Sony Pictures Interactive Opens a Hotel Game on Facebook”

Revolutionary e-commerce site is the perfect marriage of Gen Y’s two favorite things: technology and shopping

HOLLYWOOD, Calif., Aug. 14, 2012 /PRNewswire-iReach/ Traditional retailers ought to be shaking in their platform stilettos.  Today’s young, trendy shoppers are going straight to where their favorite “haulers” are taking them, a new online ecommerce site where they can share their fashion finds, HaulerDeals. A “hauler” is a fashion or beauty guru that reveals her latest finds withContinueContinue reading “Revolutionary e-commerce site is the perfect marriage of Gen Y’s two favorite things: technology and shopping”

Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 televisionContinueContinue reading “Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney”

Turning Social Media Into New Sales with MarketMeSuite

A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist. MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups. The BostonContinueContinue reading “Turning Social Media Into New Sales with MarketMeSuite”

Writing Effective Facebook Posts

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higherContinueContinue reading “Writing Effective Facebook Posts”