Effective “Big Data” Management = Successful Online Marketing

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organizedContinueContinue reading “Effective “Big Data” Management = Successful Online Marketing”

Influencing IT Decisions with Social Media

Wednesday, February 27, 2013 12:30pm (PT) / 3:30pm (ET) Duration: 30 minutes Speakers: Michael Weir Head of Category Development – Technology Sector, LinkedIn Emily Friedman Associate Research Consultant, LinkedIn B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use socialContinueContinue reading “Influencing IT Decisions with Social Media”

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June Online Marketing Summit February 11-13 in San Diego, CA and Fall,ContinueContinue reading “25 Best Marketing Conferences 2013”

Digital Leaders Banquet

Following on from the success of the Digital Leaders Spring Banquet we decided to make Digital Leaders Banquet a biannual event. The concept of the Digital Leaders Banquet is to bring together senior marketing decision makers from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining. The Digital LeadersContinueContinue reading “Digital Leaders Banquet”

Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 televisionContinueContinue reading “Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney”