Digital Aptitude of 100 Prestige Brands in China

New York, NY (PRWEB) December 18, 2012 Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School ofContinueContinue reading “Digital Aptitude of 100 Prestige Brands in China”