An exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interactionContinueContinue reading “The New Heart of Marketing: Service”
Tag Archives: Customer Service
Your Social Media Roots
The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong foundation until you can branch out. The same goes for social media which is becoming a more important component of today’s marketing mix. Vertical Measures created this Internet Marketing Infographic which doesContinueContinue reading “Your Social Media Roots”
Monitoring for SOcial Customer Service
#SoCustServ Tuesday 22nd January 8am – 9am PST Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potentialContinueContinue reading “Monitoring for SOcial Customer Service”
How to Manage Socially Integrated Channels?
An exclusive, live webinar from Social Media Today January 29th at 12pm EST / 9am PST When customers publicly address your company on Twitter or Facebook, who should respond: marketing, or customer service? And what, in the social media age, is the difference? Traditionally living in separate silos within large enterprises, these two functions haveContinueContinue reading “How to Manage Socially Integrated Channels?”
What’s the ROI of Empathy?
An exclusive, live webinar from Social Media Today Jan 10th at 1pm EST / 10am PST Can your company reap tangible rewards by practicing an empathetic approach to customer relationships? We have all likely heard about the importance of empathy in business and with customers – but many corporate leaders don’t see this mindset asContinueContinue reading “What’s the ROI of Empathy?”
How Social Media is Changing Customer Service
An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback. As more and more consumers are reaching out to brands on social media channels, knowing how to handle support-related requests and build customer relationships is essential in growing your business and outpacing the competition. Businesses now have theContinueContinue reading “How Social Media is Changing Customer Service”
Marketing Strategies of E-commerce Enterprises
GUANGZHOU, China, Aug. 25, 2012 –/PRNewswire-Asia/ 1. Acquire New Users and Maintain Old Users E-commerce marketing should focus on two points. Firstly, acquiring new users will be important, and then maintaining the old ones by communication is also very necessary, and meanwhile they should let the old users help to get new users, which to someContinueContinue reading “Marketing Strategies of E-commerce Enterprises”
SO! What? SOcial 