Tag Archives: Customer Engagement

Attack of the Customers

Customers don’t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses attack. Online customer attacks have struck some of America’s biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in aContinueContinue reading “Attack of the Customers”

4 Proven Steps to Succeed with Facebook Brand Pages

Our lives are about connections to the things we care about: family, friends, places, hobbies. In today’s digital age, we’re able to share these connections online. And as a brand, you’re able to connect and engage with customers in a powerful, measurable way. Facebook users spending 40% of their time on the News Feed, howContinueContinue reading “4 Proven Steps to Succeed with Facebook Brand Pages”

Monitoring for SOcial Customer Service

#SoCustServ Tuesday 22nd January 8am – 9am PST Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potentialContinueContinue reading “Monitoring for SOcial Customer Service”

How to Use Social Media for Customer Service

#SMMCS Social networks allow consumers to sing praise or vent frustrations to an audience of hundreds, or even thousands, with the click of a button. This is both a threat and an opportunity for large organizations. The first step in developing Social Customer Services is to develop a listening programme. But this raises a lotContinueContinue reading “How to Use Social Media for Customer Service”