New York, NY (PRWEB) December 18, 2012 Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School ofContinueContinue reading “Digital Aptitude of 100 Prestige Brands in China”
Tag Archives: China
Ericsson study: TV viewing increasingly accompanied by use of social media
The results of Ericsson (NASDAQ:ERIC) ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66ContinueContinue reading “Ericsson study: TV viewing increasingly accompanied by use of social media”
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