Brazil – SO! What? SOcial

Ericsson study: TV viewing increasingly accompanied by use of social media

The results of Ericsson (NASDAQ:ERIC) ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66ContinueContinue reading “Ericsson study: TV viewing increasingly accompanied by use of social media”

Comedy Central Latin America Launches Its First Online And Social Media Campaign

MIAMI and SAO PAULO, Aug. 15, 2012 /PRNewswire/ Starting Tuesday, August 14, Comedy Central (comedycentral.la / comedycentral.com.br) unveils its first 100% online and social media campaign. Created by Wieden + Kennedy Sao Paulo, the concept of “Continente Comedia” (#continentecomedia) aims to show how humor is celebrated in Latin America. The campaign features a spot produced exclusively for the Internet, stand-up comedians talkingContinueContinue reading “Comedy Central Latin America Launches Its First Online And Social Media Campaign”