Brands – SO! What? SOcial

Innovation from the Crowd: How Customers Design Today’s Products

An exclusive, live webinar from Social Media Today November 20th at 12pm EST / 9am PST Has social media irreversibly changed the product development process? The social media Web helps express the collective voice of countless consumers with opinions and ideas about products and services, and increasingly, smart organizations are increasingly referencing this new sourceContinueContinue reading “Innovation from the Crowd: How Customers Design Today’s Products”

Marketing to the Mindset on SOcial Networks

When? Thursday, November 1, 2012 10am (PT) / 1pm (ET) Duration: 30 min. The power of advertising on social media platforms is the ability for brands to make a one-to-one connection with their customers. But in order to truly engage them, marketers must understand their specific mindset and deliver relevant content. Join us as weContinueContinue reading “Marketing to the Mindset on SOcial Networks”

Social Media for Small Businesses – is it worth it?

NEW YORK, Sept. 5, 2012 /PRNewswire/ With social media growing at a rapid pace and new platforms emerging, the value it brings to brands and organizations that navigate it strategically is also rising. Small business owners, who are constantly assessing their priorities, are often asking themselves if social media is right for their business, if the rewardsContinueContinue reading “Social Media for Small Businesses – is it worth it?”