Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study, 86% of B2C organizations market with content—regardless of company size or industry. Some of the nuggets from the study: B2C organizations use an averageContinueContinue reading “Communicators Invest Heavily in Content Marketing”
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