To understand branding, it is important to know what brands are. A brand is the image or idea of a company, specific product or service that consumers connect with by identifying the name, slogan, design, logo to create an identity or image.
Branding is when that image, identity is marketed so that it is recognizable by others, and identified within a certain service, industry or product when there are many other competing companies offering the same or similar products or services.
Advertising professionals work on branding not only to build brand loyalty and recognition but also to build good reputations and a set high standards for the company to adhere to, maintain or surpass.
Branding allows companies to build onto their reputations as well as expand beyond the original product or service offered to generate a new revenue stream beyond the original brand.
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