“Moms are at the center of their family’s life offline, so it’s little surprise that they’re also at the center of many of the biggest trends online as well,” according to Nielsen.
A recent Nielsen infographic details “The Digital Lives of American Moms.”
- Moms are 38 percent more likely to follow a brand or become a fan online.
- The top five family and lifestyle sites for moms are Pinterest, Disney Online, iVillage Network,WebMD and Everyday Health.
- Moms actively participate in social media using mobile devices.
- Almost one in three bloggers are moms accounting for 24.3% of Blogger accounts.
SOURCE: Nielsen
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