Content Marketing vs. Traditional Advertising

Content Marketing vs traditional advertising?

The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today:

What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy.

How are companies using it? Social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogging (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing? YES with 51% increasing spending over the next 12 months, 45% spending is maintained at their current level, with a small percentage of 2% decreasing on their content marketing spending.