An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback. As more and more consumers are reaching out to brands on social media channels, knowing how to handle support-related requests and build customer relationships is essential in growing your business and outpacing the competition. Businesses now have theContinueContinue reading “How Social Media is Changing Customer Service”
Category Archives: White Paper
Social Media Success Kit
Success Starts Here! Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit contains helpful resources and best practices including the best ebooks, webinars, white papers, blogContinueContinue reading “Social Media Success Kit”
Multiply Your Inbound Marketing Program
We are now in the information age, and customers are doing more and more research on their own before engaging with salespeople. To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type ofContinueContinue reading “Multiply Your Inbound Marketing Program”
Marcomms Agencies: Benchmarking Report
This marcomms agencies benchmarking report is the first comprehensive examination of the B2B marketing communications agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. The top line stats from the report are available to download as an infographic.It provides exclusive insights into key trends and detailed breakdowns ofContinueContinue reading “Marcomms Agencies: Benchmarking Report”
Amplify Your Inbound Marketing Impact
Maximize Inbound Marketing Results Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact? Download the inbound marketing white paper to learn: Inbound Marketing 101 – tips and techniques to get started Expanding visibility and reach with SEOContinueContinue reading “Amplify Your Inbound Marketing Impact”
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