Category Archives: Social Marketing

SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% inContinueContinue reading “SEO vs. Social Media: Which Is Best for Your Marketing?”

NASA Hosts Social Media Event To Welcome Endeavour To California

WASHINGTON, Aug. 27, 2012 /PRNewswire-USNewswire/ To welcome space shuttle Endeavour to Southern California, NASA is inviting 40 of its social media followers to a NASA Social Sept. 19-20 at the agency’s Dryden Flight Research Center at Edwards Air Force Base. Parts of the social will be carried live on NASA Television and the agency’s website. Endeavour is expected to landContinueContinue reading “NASA Hosts Social Media Event To Welcome Endeavour To California”

MotorCycle Direct Connect via the Social Media Scene

(PRWEB UK) 23 August 2012 The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towardsContinueContinue reading “MotorCycle Direct Connect via the Social Media Scene”

Computer Glitches, Not Facebook Bigger Time Waste at Work

DENVER, Aug. 16, 2012 /PRNewswire/ Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11%). Five percent (5%) of respondents citedContinueContinue reading “Computer Glitches, Not Facebook Bigger Time Waste at Work”

Blog Post Writing Series Has Resumed, Announced Content Writing King

(PRWEB) August 13, 2012 Today, Content Writing King has resumed using their blog post writing service to write a blog post about Kompass. This signals an end to the short hiatus they had undergone in terms of blog post writing. They also stated that the will regularly post blog posts. The said the goal is to postContinueContinue reading “Blog Post Writing Series Has Resumed, Announced Content Writing King”

Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call

SEATTLE, Aug. 13, 2012 /PRNewswire/ Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes. “There’s no doubt that Facebook has become anContinueContinue reading “Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call”

DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]

Hosted By:Matthew GrantLength:32:00Rating: Download Podcast All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.” I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, firstContinueContinue reading “DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]”

Health News Gets Social

AUSTIN, Texas (PRNewswire)  Aug. 9, 2012 The dailyRx News Network announced today enhancements to its website www.dailyRx.com, a leading publisher of consumer health news. dailyRx version 7.1 renders a superior user experience, seamlessly integrating breaking health news and videos with social media channels to spark more effective conversation between patients and providers. “We must engage inContinueContinue reading “Health News Gets Social”

Marketing Online Magazine (MOM)

San Diego, CA — (SBWIRE) — 08/08/2012 Thousands of online entrepreneurs are flocking to the new Marketing Online Magazine website to get the latest insights, news and information on the world of online marketing. Designed for the aspiring entrepreneur looking for a way into the world of Internet marketing without expensive lessons, Marketing Online Magazine (MOM) isContinueContinue reading “Marketing Online Magazine (MOM)”

Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 televisionContinueContinue reading “Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney”

How to Increase your Twitter Followers

1.Engage Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few. 2. Don’t Sell Nobody likes getting sold to on Social Media sites. By doing so you will notContinueContinue reading “How to Increase your Twitter Followers”

Top LinkedIn Groups for Social Business

eMarketing Association Network Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA. Be sure to check out our annual conference, TheContinueContinue reading “Top LinkedIn Groups for Social Business”

SOcial Media Marketing Terms

<A API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other. Avatar – graphical images that represent people. They can be a logo, image, or photo. <B B2B – Business to Business (B2B), commonly used to describe the type ofContinueContinue reading “SOcial Media Marketing Terms”