Category Archives: Online Media

Social Media for Small Businesses – Defining a Strategy

NEW YORK, Sept. 12, 2012 /PRNewswire/ Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking aContinueContinue reading “Social Media for Small Businesses – Defining a Strategy”

Integrating Search and Social with Content Syndication to Maximize Storytelling

NEW YORK, Sept. 12, 2012 /PRNewswire/  The volume of content being published and the pace at which it is being created is increasing rapidly, requiring professional communicators to evolve their strategies and give their content the strongest opportunity to be seen, heard and interacted with by their online audiences. At Content Marketing World 2012, PR Newswire’s GlobalContinueContinue reading “Integrating Search and Social with Content Syndication to Maximize Storytelling”

AllFacebook Marketing Conference 2012

LONDON, September 3, 2012 /PRNewswire/ London Event Uncovers Facebook Marketing and Monetisation Strategies Rising Media and WebMediaBrands (Nasdaq: WEBM) today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012. AllFacebook Marketing Conference is a full-day event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reachContinueContinue reading “AllFacebook Marketing Conference 2012”

Marketing Strategies of E-commerce Enterprises

GUANGZHOU, China, Aug. 25, 2012 –/PRNewswire-Asia/ 1.       Acquire New Users and Maintain Old Users E-commerce marketing should focus on two points. Firstly, acquiring new users will be important, and then maintaining the old ones by communication is also very necessary, and meanwhile they should let the old users help to get new users, which to someContinueContinue reading “Marketing Strategies of E-commerce Enterprises”

MotorCycle Direct Connect via the Social Media Scene

(PRWEB UK) 23 August 2012 The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towardsContinueContinue reading “MotorCycle Direct Connect via the Social Media Scene”

Webinar: The State of SEO and Internet Marketing in 2012

Everyone knows that search engine optimization (SEO) is one of the main players in internet marketing. But how has it evolved in the past year? How has the internet marketing industry as a whole changed? 96% of internet marketers say their teams are involved with content creation as a marketing strategy. Social media, SEO,content and analytics lead the charge as the top growth areas inContinueContinue reading “Webinar: The State of SEO and Internet Marketing in 2012”

Is Social Still Cool?

What Social Says About Your Brand An exclusive, live webinar from Social Media Today August 21st at 12pm EST / 9am PST  Register here: http://bit.ly/N3jJuy  A communications strategy can set your company apart simply by being new, distinctive, and indicating that you’re riding the cutting edge of technology. A few short years ago, that’s what motivatedContinueContinue reading “Is Social Still Cool?”

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

NEW YORK, Aug. 16, 2012 /PRNewswire/ Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.ContinueContinue reading “Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars”

The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!

NEW YORK, Aug. 15, 2012 /PRNewswire/ The Oogieloves in The BIG Balloon Adventure have almost doubled their twitter followers in the past week, approaching 1,000,000 followers and have over 13,000,000 views on YouTube and with traffic to the Oogieloves website (www.oogieloves.com) causing the site to crash three times over the past weekend. “Like the phenomenon of Apple’s introductionContinueContinue reading “The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!”

Moving From Marketing Buzz to Conversions – How to boost Holiday Sales [WEBINAR]

NEW YORK, Aug. 15, 2012 /PRNewswire-iReach/ While the Holidays are still some time away, there’s no question marketers are gearing up to enhance brands’ sales by developing robust marketing and digital plans. To learn how to boost Holiday sales with a comprehensive 4-month digital plan, join Mediative’s Jennifer Dunn, Senior Product Manager, Display Advertising, and Yuli Shumsky, Direct ResponseContinueContinue reading “Moving From Marketing Buzz to Conversions – How to boost Holiday Sales [WEBINAR]”

TheKnot.com Teams Up With CrowdRise To Launch Crowdsourced Wedding Charity Registry Program

NEW YORK, Aug. 15, 2012 /PRNewswire/ TheKnot.com, the #1 wedding planning resource, today announced the launch of its Charity Registry Program powered by CrowdRise, the leading micro-fundraising site benefiting nonprofit organizations. Couples who are passionate about giving back can now choose from 1 million+ nonprofit organizations to create their own charity registry so that guests can make donations as their wedding gift.ContinueContinue reading “TheKnot.com Teams Up With CrowdRise To Launch Crowdsourced Wedding Charity Registry Program”

JetBlue Offers Fans of the Chart-Topping Group The Wanted 50% Off Roundtrip Fares and a Chance to See The Band Perform Live

NEW YORK, Aug. 15, 2012 /PRNewswire/ JetBlue Airways’ (Nasdaq: JBLU) is making it even easier for fans to attend its upcoming, exclusive Live From T5 performance by the chart-topping British-Irish male pop vocal group The Wanted on Wednesday, August 22 at 6 p.m. ET. Today only, customers can use promo code THEWANTED while supplies last for 50% off roundtrip flights to NewContinueContinue reading “JetBlue Offers Fans of the Chart-Topping Group The Wanted 50% Off Roundtrip Fares and a Chance to See The Band Perform Live”

Thinkpinion.com To Make Social Media More Colorful & Thought-Provoking, Moving Well Beyond Political Correctness

LOS ANGELES, Aug. 14, 2012 /PRNewswire/  Thinkpinion.com (www.thinkpinion.com), celebrating the freedom of speech in all of its glory, launched today as the ultimate online destination for people to give their opinion about anything and everything. Starting in the U.S., the new site plans to become a global reference for the pulse of the people, no matter whatContinueContinue reading “Thinkpinion.com To Make Social Media More Colorful & Thought-Provoking, Moving Well Beyond Political Correctness”

Revolutionary e-commerce site is the perfect marriage of Gen Y’s two favorite things: technology and shopping

HOLLYWOOD, Calif., Aug. 14, 2012 /PRNewswire-iReach/ Traditional retailers ought to be shaking in their platform stilettos.  Today’s young, trendy shoppers are going straight to where their favorite “haulers” are taking them, a new online ecommerce site where they can share their fashion finds, HaulerDeals. A “hauler” is a fashion or beauty guru that reveals her latest finds withContinueContinue reading “Revolutionary e-commerce site is the perfect marriage of Gen Y’s two favorite things: technology and shopping”

Future of Web Apps London 2012

A first-class conference for web and mobile developers and entrepreneurs, bringing together visionaries to discuss the technologies and platforms you should use to build the next generation of successful apps. This year, FOWA joins forces withFuture of Mobile (FOM) giving you 2 conferences for the price of one! 40+ sessions, 4 workshops, App It Out, and loads of networkingContinueContinue reading “Future of Web Apps London 2012”

Blog Post Writing Series Has Resumed, Announced Content Writing King

(PRWEB) August 13, 2012 Today, Content Writing King has resumed using their blog post writing service to write a blog post about Kompass. This signals an end to the short hiatus they had undergone in terms of blog post writing. They also stated that the will regularly post blog posts. The said the goal is to postContinueContinue reading “Blog Post Writing Series Has Resumed, Announced Content Writing King”

Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call

SEATTLE, Aug. 13, 2012 /PRNewswire/ Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes. “There’s no doubt that Facebook has become anContinueContinue reading “Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call”